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metadata language: German English

Teenage Fair (Visitors)

Version
1.0.0
Resource Type
Dataset : Survey and aggregate data
Creator
  • GfM, Gesellschaft für Marktforschung, Hamburg
Publication Date
1971
Contributor
  • GfM, Gesellschaft fuer Marktforschung, Hamburg (Data Collector)
Language
German
Classification
  • ZA:
    • Patterns of Consumption
  • CESSDA Topic Classification:
    • Trade, industry and markets
    • Consumption/consumer behaviour
Description
  • Abstract

    Attitude of fair visitors to the Teenage Fair. Topics: Sources of information about the exhibition and type of interest in the Teenage Fair; interest in product offerings; attitude to regularly conducting the Teenage Fair; general judgement on the fair for young consumers; shopping habits; type of income; spending habits; length of fair visit. With business visitors to the fair: reasons for fair visit; position at work; attitude to conducting of the fair; assessment of the advertising result of the fair. Demography: age (classified); sex; school education; vocational training; occupation; professional position; economic area; state; regional origins.
Temporal Coverage
  • 1969-08
Geographic Coverage
  • Duesseldorf (DE-NW-DUS)
Sampled Universe
Fair visitors.
Sampling
Sampling Procedure Comment: Random sample
Collection Mode
  • Oral survey with standardized questionnaire
Data and File Information
  • Unit Type: Individual
    Number of Units: 3447
Note
See also the survey of young visitsrs in ZA Study No. 0484. The number of respondents is divided into 3086 private visitors and 361 business visitors.
Availability
Delivery
C - Data and documents are only released for academic research and teaching after the data depositor’s written authorization. For this purpose the Data Archive obtains a written permission with specification of the user and the analysis intention.
Rights
All metadata from GESIS DBK are available free of restriction under the Creative Commons CC0 1.0 Universal Public Domain Dedication. However, GESIS requests that you actively acknowledge and give attribution to all metadata sources, such as the data providers and any data aggregators, including GESIS. For further information see https://dbk.gesis.org/dbksearch/guidelines.asp
Alternative Identifiers
  • ZA0483 (Type: ZA-No.)
Publications
  • GFM/Gesellschaft für Marktforschung: Untersuchungen auf der "teenage fair 1969": Ergebnisse von Besucher-Befragungen. Hamburg: Selbstverlag 1969.

Update Metadata: 2020-10-20 | Issue Number: 96 | Registration Date: 2010-07-21

GfM, Gesellschaft für Marktforschung, Hamburg (1971): Teenage Fair (Besucher). Version: 1.0.0. GESIS Datenarchiv. Dataset. https://doi.org/10.4232/1.0483