Teenage Fair (Visitors)
- GfM, Gesellschaft für Marktforschung, Hamburg
- GfM, Gesellschaft fuer Marktforschung, Hamburg (Data Collector)
- Patterns of Consumption
CESSDA Topic Classification:
- Trade, industry and markets
- Consumption/consumer behaviour
AbstractAttitude of fair visitors to the Teenage Fair. Topics: Sources of information about the exhibition and type of interest in the Teenage Fair; interest in product offerings; attitude to regularly conducting the Teenage Fair; general judgement on the fair for young consumers; shopping habits; type of income; spending habits; length of fair visit. With business visitors to the fair: reasons for fair visit; position at work; attitude to conducting of the fair; assessment of the advertising result of the fair. Demography: age (classified); sex; school education; vocational training; occupation; professional position; economic area; state; regional origins.
North Rhine-Westphalia (DE-NW)Düsseldorf
Oral survey with standardized questionnaire
Number of Units: 3447
- ZA0483 (Type: ZA-No.)
GFM/Gesellschaft für Marktforschung: Untersuchungen auf der "teenage fair 1969": Ergebnisse von Besucher-Befragungen. Hamburg: Selbstverlag 1969.
Update Metadata: 2021-04-07 | Issue Number: 97 | Registration Date: 2010-07-21