Teenage Fair (Visitors)

Resource Type
Dataset : Survey and aggregate data
  • GfM, Gesellschaft für Marktforschung, Hamburg
Publication Date
  • GfM, Gesellschaft fuer Marktforschung, Hamburg (Data Collector)
  • ZA:
    • Patterns of Consumption
  • CESSDA Topic Classification:
    • Trade, industry and markets
    • Consumption/consumer behaviour
  • Abstract

    Attitude of fair visitors to the Teenage Fair. Topics: Sources of information about the exhibition and type of interest in the Teenage Fair; interest in product offerings; attitude to regularly conducting the Teenage Fair; general judgement on the fair for young consumers; shopping habits; type of income; spending habits; length of fair visit. With business visitors to the fair: reasons for fair visit; position at work; attitude to conducting of the fair; assessment of the advertising result of the fair. Demography: age (classified); sex; school education; vocational training; occupation; professional position; economic area; state; regional origins.
Temporal Coverage
  • 1969-08
Geographic Coverage
  • North Rhine-Westphalia (DE-NW)
Sampled Universe
Fair visitors.
Sampling Procedure Comment: Random sample
Collection Mode
  • Oral survey with standardized questionnaire
Data and File Information
  • Unit Type: Individual
    Number of Units: 3447
See also the survey of young visitsrs in ZA Study No. 0484. The number of respondents is divided into 3086 private visitors and 361 business visitors.
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Alternative Identifiers
  • ZA0483 (Type: ZA-No.)
  • GFM/Gesellschaft für Marktforschung: Untersuchungen auf der "teenage fair 1969": Ergebnisse von Besucher-Befragungen. Hamburg: Selbstverlag 1969.

Update Metadata: 2021-04-07 | Issue Number: 97 | Registration Date: 2010-07-21