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Teenage Fair (Young Visitors)

Resource Type
Dataset : Survey and aggregate data
  • GfM, Gesellschaft für Marktforschung, Hamburg
Publication Date
  • GfM, Gesellschaft fuer Marktforschung, Hamburg (Data Collector)
  • ZA:
    • Patterns of Consumption
  • CESSDA Topic Classification:
    • Trade, industry and markets
    • Youth
    • Consumption/consumer behaviour
  • Abstract

    Attitude of young fair visitors to the Teenage Fair. Topics: Sources of information about the Teenage Fair; expectations of this fair; interest in product offerings; evaluation of the fair as well as of the framework program; attitude to regularly conducting such an event; attitude to models for young people; personal idols; opinion leaders in clothing questions; shopping habits and preferred type of store; current and desired place of residence; type of income and spending habits. Demography: age (classified); sex; marital status; school education; vocational training; occupation; economic area; state.
Temporal Coverage
  • 1969-08
Geographic Coverage
  • Duesseldorf (DE-NW-DUS)
Sampled Universe
Young visitors under approx. 25 years.
Sampling Procedure Comment: Random sample
Collection Mode
  • Oral survey with standardized questionnaire
Data and File Information
  • Unit Type: Individual
    Number of Units: 503
See the survey of the other visitors to this fair archived under ZA Study No. 0483.
C - Data and documents are only released for academic research and teaching after the data depositor’s written authorization. For this purpose the Data Archive obtains a written permission with specification of the user and the analysis intention.
All metadata from GESIS DBK are available free of restriction under the Creative Commons CC0 1.0 Universal Public Domain Dedication. However, GESIS requests that you actively acknowledge and give attribution to all metadata sources, such as the data providers and any data aggregators, including GESIS. For further information see
Alternative Identifiers
  • ZA0484 (Type: ZA-No.)
  • GFM/Gesellschaft für Marktforschung: Untersuchungen auf der "teenage fair 1969": Ergebnisse von Besucher-Befragungen. Hamburg: Selbstverlag 1969.

Update Metadata: 2020-10-20 | Issue Number: 96 | Registration Date: 2010-07-21

GfM, Gesellschaft für Marktforschung, Hamburg (1971): Teenage Fair (Junge Besucher). Version: 1.0.0. GESIS Datenarchiv. Dataset.