Teenage Fair (Young Visitors)
- GfM, Gesellschaft für Marktforschung, Hamburg
- GfM, Gesellschaft fuer Marktforschung, Hamburg (Data Collector)
- Patterns of Consumption
CESSDA Topic Classification:
- Trade, industry and markets
- Consumption/consumer behaviour
AbstractAttitude of young fair visitors to the Teenage Fair. Topics: Sources of information about the Teenage Fair; expectations of this fair; interest in product offerings; evaluation of the fair as well as of the framework program; attitude to regularly conducting such an event; attitude to models for young people; personal idols; opinion leaders in clothing questions; shopping habits and preferred type of store; current and desired place of residence; type of income and spending habits. Demography: age (classified); sex; marital status; school education; vocational training; occupation; economic area; state.
North Rhine-Westphalia (DE-NW)Düsseldorf
Oral survey with standardized questionnaire
Number of Units: 503
- ZA0484 (Type: ZA-No.)
GFM/Gesellschaft für Marktforschung: Untersuchungen auf der "teenage fair 1969": Ergebnisse von Besucher-Befragungen. Hamburg: Selbstverlag 1969.
Update Metadata: 2021-04-07 | Issue Number: 97 | Registration Date: 2010-07-21