The People Look at Radio (Special Deck)
- Lazarsfeld, Paul F. (Bureau of Applied Social Research, Columbia University, New York)
- H. Field, National Opinion Research center, University of Denver (Data Collector)
- Communication, Public Opinion, Media
CESSDA Topic Classification:
- Mass media
AbstractAttitudes to listening to the radio and radio advertising. Topics: Satisfaction with the performance of municipal institutions as well as newspapers and radio; comparison of the performance of the mass-media during the war; comparative judgement on the news in newspapers and on the radio; preferred radio broadcasts and length of listening to the radio; judgement on government control over radio stations; assessment of advertising on the radio and judgement on financing radio stations through advertising; attitude to a radio tax to achieve radio free of advertising; naming products for which it should not be permitted to advertise on the radio. Also encoded were: race of respondent, city size. Demography: age (classified); sex; race; marital status; number of children; school education; occupation; size of household; self-assessment of social class; city size.
United States (US)
Oral survey with standardized questionnaire
Number of Units: 615
- ZA0513 (Type: ZA-No.)
Field, Harry; Lazarsfeld, Paul F.: The People Look at Radio. Chapel Hill: The University of North Carolina Press 1946.
Hyman, Herbert: Survey Design and Analysis: Principles, Cases and Procedures. New York: Free Press 1955.
Update Metadata: 2021-04-07 | Issue Number: 95 | Registration Date: 2010-07-22