Insurance Companies

Resource Type
Dataset : Survey and aggregate data
  • DIVO, Frankfurt
Publication Date
  • DIVO, Frankfurt (Data Collector)
  • ZA:
    • Saving, Investment of Money
  • CESSDA Topic Classification:
    • Trade, industry and markets
    • Income, property and investment/saving
  • Abstract

    1. Image of insurance companies. 2. Judgement on the change in the Federal Chancellor Office from Adenauer to Erhard. Topics: 1. Associations with life insurance and growing old (sentence completion test); degree of familiarity of life and health insurance companies as well as types of insurance; trust in insurance companies; attitude to trade organizations and occupation-oriented insurances; completed life insurance policies; attitude to advertising for name-brand articles; advertising methods which annoy or appeal; naming magazines read; television habits; preferred weekday and preferred broadcast times. 2. Expectations of the political future of the FRG; expected influence of the change of government on the purchasing power of the DM; assumed result of the next elections and expected jeopardy to currency stability with an SPD victory. 3. Miscellaneous: comparison of personal economic situation with the situation of parents before the war; personal capital accumulation and provision for old age as well as that of parents; attitude to banks and savings banks as well as cashless funds transfers; tenancy and rent costs; party preference. Demography: age (classified); sex; marital status; religious denomination; occupation; income; household income; size of household; head of household; housing situation; state; refugee status; possession of durable economic goods; possession of assets. Interviewer rating: social class of respondent; condition of residence; city size.
Temporal Coverage
  • 1963-10 / 1963-11
Geographic Coverage
  • Germany (DE)
    FRG incl. West Berlin
Sampled Universe
Persons 21 - 70 years old
Sampling Procedure Comment: Multi-stage random sample
Collection Mode
  • Oral survey with standardized questionnaire
Data and File Information
  • Unit Type: Individual
    Number of Units: 3914
A split questionnaire was used.
A - Data and documents are released for academic research and teaching.
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Alternative Identifiers
  • ZA0566 (Type: ZA-No.)

Update Metadata: 2021-04-07 | Issue Number: 95 | Registration Date: 2010-07-22