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Form and function - designing successful mobile data services - Survey Data

Resource Type
  • Botzenhardt, Achim
Publication Date
  • Abstract

    Mobile devices, along with mobile data services (MDS), have become powerful attendants in our daily life. Starting with simple communication services, MDS now offer a solution for almost every demand in private and business life. The market for MDS has become very competitive and is creating pressure on MDS providers with continuously increasing consumer demands. Recently, design has received much attention, since it provides vast opportunities for differentiating offerings and gaining competitive advantage. However, there is often semantic confusion when it comes to the concrete application of design. Based on the theoretical integration of user satisfaction and technology acceptance of Wixom and Todd (2005) and by conceptualizing form and function as the two major components of design, we propose a theoretical model that specifically investigates which MDS design characteristics influence consumers’ perception and behavioral intention. We empirically tested our model with partial least square (PLS) analysis, based on a sample of 2,295 responses from MDS users in the mobile banking context. The findings reveal that both components of design – form and function – were positively associated with satisfaction. The relationship between form and satisfaction was moderated by MDS consumer age and MDS usage frequency.

Data and File Information
  • Unit Type: Other
    Number of Units: 1
    • File Name: 2013_MDS_Survey_Data.sav
      File Format: application/octet-stream
      File Size: 171421
      Data Fingerprint: 51b66b5b499331db6cb1afb9a347f15a
      Method Fingerprint: MD5

Update Metadata: 2018-03-02 | Issue Number: 6 | Registration Date: 2015-01-08

Botzenhardt, Achim (2014): Form and function - designing successful mobile data services - Survey Data. Version: 1. Universitätsbibliothek Mannheim. Dataset.