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Buying Behavior and Personal Attitudes

Resource Type
Dataset : Survey and aggregate data
  • Keusch, Florian (University of Michigan, Institute for Social Research (ISR), Ann Arbor, USA)
Other Title
  • Online Panel Research (Alternative Title)
Publication Date
  •, Vienna (Data Collector)
  • ZA:
    • University, Research, the Sciences
  • CESSDA Topic Classification:
    • Science and technology
    • Information and communication
  • Abstract

    Reasons for becoming a member of the online panel. Topics: reasons for signing up for an online panel (curiosity, contribution to the improvement of better products and services, financial incentives, novelty, first to know about new products and services, entertainment and fun by answering the panel surveys); number of other online panels enrolled; Materialism (Richins scale after 1987); monetary orientation (money and possession). Demographics: sex; age (in years, in groups, age 31 to 50 years, age group 51 and older); level of education. Also encoded: time to complete the survey (duration in sec); case status (more than 300 seconds active with entry info or previous termination with or without admission information); unknown way of entry into the panel; panel entry through: panel takeover, permission marketing, intercept survey, survey platform, Google AdWords, banner advertisement, referral system); total number of omitted items; straightlining; panel membership tenure in days; number of panel invitations in the last 12 months; number of survey starts in the last 12 months; number of broken-off surveys in the last 12 months; starting rate in the last 12 months; break-off rate in the last 12 months.
Temporal Coverage
  • 2009-06-17 / 2009-06-29
Geographic Coverage
  • Austria (AT)
Sampled Universe
Online panel members
Sampling Procedure Comment: Convenience sample
Collection Mode
  • Fixed form selfadministered questionnaire: Web-based
Data and File Information
  • Number of Variables: 51
In June 2009, members of one of the largest Austrian nonprobability online panels were invited to participate in a web survey. A total of 1,803 panelists filled out the entire web questionnaire. The questionnaire covered various topics that can be divided into four main categories. It collected information about (1) the reasons for becoming a member of the online panel, (2) general attitudes and personality (e.g., the Big Five), (3) media usage, consumer behavior, personal interests, and recreational activities, and (4) socio-demographic characteristics of the respondents. This data set covers the first topic only. To characterize the participating online panel members in terms of their attitudes toward the panel, respondents were asked to select all applicable items from a list of seven reasons for joining the online panel. The questionnaire also asked respondents to indicate the number of other online panels in which they were enrolled. In addition to directly asking panelists whether their motives for enrolling in the online panel were of a monetary nature, the concept of materialism (Richins 1987) was employed to measure the level of monetary orientation of online panel members. From the online panel provider’s database we extracted additional information about past participation behavior in the online panel, the type of recruitment that brought members into the panel, and the date of entry.
A - Data and documents are released for academic research and teaching.
All metadata from GESIS DBK are available free of restriction under the Creative Commons CC0 1.0 Universal Public Domain Dedication. However, GESIS requests that you actively acknowledge and give attribution to all metadata sources, such as the data providers and any data aggregators, including GESIS. For further information see
Alternative Identifiers
  • ZA5651 (Type: ZA-No.)
  • Die Daten wurden für ein Kapitel des folgenden Herausgeberbandes verwendet: Mario Callegaro et al (Hrsg.): Online Panel Research: A Data Quality Perspective (Wiley Series in Survey Methodology) John Wiley & Sons, 1. Auflage, 2014

Update Metadata: 2020-10-21 | Issue Number: 21 | Registration Date: 2014-04-10

Keusch, Florian (2014): Buying Behavior and Personal Attitudes. Version: 1.0.0. GESIS Datenarchiv. Dataset.