Determinants of the Starting Rate and the Completion Rate in Online Panel Studies

Resource Type
Dataset : Survey and aggregate data
  • Göritz, Anja (Universität Freiburg)
Other Title
  • Online Panel Research (Alternative Title)
Publication Date
  • Principal Investigator (Data Collector)
  • ZA:
    • University, Research, the Sciences
  • CESSDA Topic Classification:
    • Science and technology
    • Information and communication
  • Abstract

    This review summarizes all of 204 web-based studies that were conducted in a nonprofit online panel spanning an interval of 13 years. Thirty study characteristics were examined as to how they influence panelists´ starting rate and completion rate. These study characteristics pertain to temporal features of the study, attributes of participants invited to the study, panel status at the time the study was conducted and rewards offered for study participation. A higher share of invited panelists called up the first page of a study (a) the fewer panelists that were in the panel in the year of study, (b) the more the panel had grown in the year of study, (c) in the winter, (d) the fewer panelists that were invited to the given study, (e) if the study was an in-house study, (f) if a reminder was sent, (g) if panelists who were invited to the study took part in a previous study, (h) if the length of the study was announced in the study request, (i) the shorter the study and (j) if a per-capita reward was offered. A higher share of responding panelists stayed until the final page of a study (a) the younger a study, (b) the fewer the number of studies are run in the year of study, (c) in seasons other than winter, (d) the longer the time lag to the preceding study, (e) if panelists were invited who took part in a previous study and (f) the shorter the study. Based on these findings, recommendations are made about how to best conduct online panel studies with a view on the starting rate and the completion rate.
Temporal Coverage
  • 2000-11 / 2013-12
Geographic Coverage
  • Germany (DE)
Sampled Universe
Does not apply
Sampling Procedure Comment: Completion of online surveys of the WISO panel at the University of Freiburg
Collection Mode
  • Aggregation from online surveys among individuals
Data and File Information
  • Number of Variables: 42
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Alternative Identifiers
  • ZA5652 (Type: ZA-No.)
  • Göritz, Anja S.: Determinants of the starting rate and the completion rate in online panel studies. In: Callegaro, M.; Baker, R.; Bethlehem, J.; Göritz, A. S.; Krosnick, J.A. & Lavrakas, P.J., (Eds.), Online panel research: A data quality perspective (p. 154-170). Chichester: Wiley 2014

Update Metadata: 2021-04-07 | Issue Number: 23 | Registration Date: 2014-04-10