An Empirical Test of the Impact of Smartphones on Panel-based Online Data Collection

Resource Type
Dataset : Survey and aggregate data
  • Drewes, Frank (Harris Interactive AG, Hamburg)
Other Title
  • Online Panel Research (Alternative Title)
Publication Date
  • Harris Interactive AG, Hamburg (Data Collector)
  • ZA:
    • Technology, Energy
    • Communication, Public Opinion, Media
  • CESSDA Topic Classification:
    • Information technology
    • Science and technology
    • Information and communication
  • Abstract

    Online panel providers are confronted with an ever-increasing number of technical devices, operating systems and internet browsers with which panel members access the internet and retrieve emails. Mobile devices such as Smartphones offer a wide variety of innovative research designs by means of new participation modes, interview occasions and data sources. This beneficial “intentional” use of mobile devices as data collection mode is counterbalanced by the potential threat to data quality by “unintentional mobile respondents”. Unintentional mobile respondents participate in a conventional online survey per mobile device. Especially the limitations inherent to Smartphones in terms of display size and data entry comfort raise concerns regarding the usefulness of mobile participations. But a rejection of mobile survey accesses may decrease the accessibility of surveys causing systematic sample biases. The few empirical studies available do not yield conclusive results regarding the extent of unintentional mobile participations and their impact on data quality. The paper addresses both validity threats and reports results of four studies conducted in the German section of the online panel of Harris Interactive AG.
Temporal Coverage
  • 2013-01-07 / 2013-01-14
Geographic Coverage
  • Germany (DE)
Sampled Universe
Members of the German section of the online panel of Harris Interactive AG
Sampling Procedure Comment: simple random sample of online panel
Collection Mode
  • Interactive self-administered questionnaire: CASI (Computer Assisted Self-Interview)
Data and File Information
  • Number of Variables: 93
A - Data and documents are released for academic research and teaching.
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Alternative Identifiers
  • ZA5653 (Type: ZA-No.)
  • Drewes, Frank: An empirical test of the impact of smartphones on panel-based online data collection. In: Callegaro, M.; Baker, R.; Bethlehem, J.; Göritz, A. S.; Krosnick, J.A. & Lavrakas, P.J. (Ed.), Online Panel Research: A Data Quality Perspective (p 367-386). Chichester: Wiley 2014

Update Metadata: 2021-04-07 | Issue Number: 23 | Registration Date: 2014-05-16