Function Analysis of the Werra Rundschau

Resource Type
Dataset : Survey and aggregate data
  • Kluthe, Peter (Eschwege)
  • INFRATEST, München
Publication Date
  • INFRATEST, Muenchen (Data Collector)
  • ZA:
    • Communication, Public Opinion, Media
  • CESSDA Topic Classification:
    • Mass media
  • Abstract

    Media usage with special reference to use and satisfaction with the Werra-Rundschau. Topics: Degree of familiarity and dissemination of national newspapers; reading habits relative to weekday and weekend editions of the newspaper; detailed judgement on the individual sections of the newspaper; personal main focus of interests; personal sources of information for certain subject areas; satisfaction with the proportion of federal, state and local politics in the Werra Rundschau; assessment of political orientation of the Werra Rundschau and influence of special interest groups on newspaper contents; self-assessment of political interest; personally writing letters to the editor and contact with the editors of the newspaper; judgement on the local part of the newspaper and personal interest in local events; sources of information about local events; personal opinion leadership or opinion allegiance in political matters; satisfaction with the Werra Rundschau; length of subscription; judgement on alternative designs for the first page of the newspaper; television habits; living habits and striving for sociability; local residency and local ties; behavior at the polls in the Federal Parliament election 1969 and current party preference; party ties. Demography: age; sex; marital status; religious denomination; school education; occupation; employment; household income; size of household; composition of household; head of household. Interviewer rating: number of contact attempts; weekday of interview; date of interview.
Temporal Coverage
  • 1972-06
Geographic Coverage
  • Hesse (DE-HE)
    city and district Eschwege
Sampled Universe
Persons 14 years old and older in households subscribing to the Werra Rundschau who regularly read this newspaper were interviewed.
Sampling Procedure Comment: Simple random selection from the subscriber card file of the publisher.
Collection Mode
  • Oral survey with standardized questionnaire
Data and File Information
  • Unit Type: Individual
    Number of Units: 825
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Alternative Identifiers
  • ZA0747 (Type: ZA-No.)

Update Metadata: 2021-04-07 | Issue Number: 95 | Registration Date: 2010-07-22