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metadata language: German English

Reader Analysis 1968

Resource Type
Dataset : Survey and aggregate data
  • Arbeitsgemeinschaft Leseranalyse, Essen
Publication Date
  • DIVO, Frankfurt (Data Collector)
  • INFRATEST, Muenchen (Data Collector)
  • ZA:
    • Communication, Public Opinion, Media
  • CESSDA Topic Classification:
    • Social behaviour and attitudes
    • Mass media
  • Abstract

    Media usage of the West German population in 1968. Topics: Frequency of use of magazines, magazine subscription clubs, newspapers purchased singly and subscription newspapers; place of reading; possession of television set and television habits; paying attention to television and radio commercials; attitudes to color television; smoking habits; consumer habits; consumption inclination (scale); formation of capital and provision for old age; vacation trips and airplane travel; beverage consumption; conducting a housekeeping book. Index: consumer typology. Demography: age (classified); sex; marital status; religious denomination; school education; vocational training; occupation; employment; household income; size of household; head of household; housing situation; city size; state. Interviewer rating: day of survey; willingness of respondent to cooperate and difficulties with interview; number of contact attempts.
Temporal Coverage
  • 1967-10 / 1968-03
Geographic Coverage
  • Germany (DE)
    FRG incl. West Berlin
Sampled Universe
Persons 14 years old and older.
Sampling Procedure Comment: Multi-stage random sample
Collection Mode
  • Oral survey with standardized questionnaire
Data and File Information
  • Unit Type: Individual
    Number of Units: 12000
The survey was divided into two separate surveys with in part different questionnaires. 1. DIVO sample: 12000 respondents (primary sample), 2. INFRATEST sample: 3000 survey units (daughter sample). From these two separate samples a set of cards was produced with 12000 synthetic persons. This fusion was achieved in that via a system of variables, presenting the links between the persons of the two investigations, "identical" respondents were combined into new person units with characteristics from both samples. The reader analyses for the years before 1968 are stored under ZA Study Nos. 0210 and 0255 to 0263.
C - Data and documents are only released for academic research and teaching after the data depositor’s written authorization. For this purpose the Data Archive obtains a written permission with specification of the user and the analysis intention.
All metadata from GESIS DBK are available free of restriction under the Creative Commons CC0 1.0 Universal Public Domain Dedication. However, GESIS requests that you actively acknowledge and give attribution to all metadata sources, such as the data providers and any data aggregators, including GESIS. For further information see
Alternative Identifiers
  • ZA0844 (Type: ZA-No.)
  • Arbeitsgemeinschaft Leseranalyse (Hrsg.): Mitgliederband LA 68: Quantitative Leseranalyse, vergleichbar für 58 große westdeutsche Publikumszeitschriften. Essen: Selbstverlag 1969.

Update Metadata: 2020-10-20 | Issue Number: 95 | Registration Date: 2010-07-22

Arbeitsgemeinschaft Leseranalyse, Essen (1968): Leseranalyse 1968. Version: 1.0.0. GESIS Datenarchiv. Dataset.