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metadata language: German English

Reader Analysis 1969

Version
1.0.0
Resource Type
Dataset
Creator
  • Arbeitsgemeinschaft Leseranalyse, Essen
  • Media-Micro-Census, Frankfurt/Main
Publication Date
1969
Contributor
  • DIVO, Frankfurt (Data Collector)
  • INFRATEST, Muenchen (Data Collector)
Language
German
Classification
  • ZA:
    • Communication, Public Opinion, Media
Description
  • Abstract

    Media usage of the West German population in 1970. Topics: Frequency of use of magazines, magazine subscription clubs, newspapers purchased singly and subscription newspapers; place of reading and reading situation; paying attention to television and radio commercials; going to the movies; possession of drivers license; possession of color television set; travels. Demography: age; sex; marital status; number of children; ages of children (classified); religious denomination; school education; occupation; employment; size of household; composition of household; head of household; city size; state; possession of durable economic goods. Interviewer rating: day of survey.
Temporal Coverage
  • 1969-01 / 1969-04
Geographic Coverage
  • Germany (DE)
    FRG incl. West Berlin
Sampled Universe
Persons 14 years old and older.
Sampling
Multi-stage random sample
Collection Mode
  • Oral survey with standardized questionnaire
Data and File Information
  • Unit Type: Individual
    Number of Units: 14092
Availability
Delivery
C - Data and documents are only released for academic research and teaching after the data depositor’s written authorization. For this purpose the Data Archive obtains a written permission with specification of the user and the analysis intention.
Rights
All metadata from GESIS DBK are available free of restriction under the Creative Commons CC0 1.0 Universal Public Domain Dedication. However, GESIS requests that you actively acknowledge and give attribution to all metadata sources, such as the data providers and any data aggregators, including GESIS. For further information see https://dbk.gesis.org/dbksearch/guidelines.asp
Alternative Identifiers
  • ZA0845 (Type: ZA-No.)
Publications
  • Arbeitsgemeinschaft Leseranalyse; Media-Micro-Census (Hrsg.): Leseranalyse für Publikumszeitschriften: Methoden- und Arbeitsband. Baierbrunn/Isartal: Media-Micro-Census 1969.

Update Metadata: 2017-12-28 | Issue Number: 83 | Registration Date: 2010-07-22

Arbeitsgemeinschaft Leseranalyse, Essen; Media-Micro-Census, Frankfurt/Main (1969): Leseranalyse 1969. Version: 1.0.0. GESIS Datenarchiv. Dataset. https://doi.org/10.4232/1.0845