My da|ra Login

Detailed view

metadata language: German English

Reader Analysis 1970

Resource Type
Dataset : Survey and aggregate data
  • Arbeitsgemeinschaft Leseranalyse, Essen
  • Media-Micro-Census, Frankfurt/Main
Publication Date
  • Contest, Frankfurt am Main (Data Collector)
  • INFRATEST, Muenchen (Data Collector)
  • ZA:
    • Communication, Public Opinion, Media
  • CESSDA Topic Classification:
    • Social behaviour and attitudes
    • Mass media
  • Abstract

    Media usage of the West German population in 1970. Topics: The content of the survey is largely identical to ZA Study No. 0845. Demography: age; sex; marital status; number of children; ages of children (classified); religious denomination; school education; occupation; employment; household income; size of household; composition of household; head of household; city size; state; possession of durable economic goods. Interviewer rating: day of interview.
Temporal Coverage
  • 1970-04 / 1970-07
Geographic Coverage
  • Germany (DE)
    FRG incl. West Berlin
Sampled Universe
Persons 14 years old and older.
Sampling Procedure Comment: Multi-stage random sample
Collection Mode
  • Oral survey with standardized questionnaire
Data and File Information
  • Unit Type: Individual
    Number of Units: 14641
    Number of Variables: 327
C - Data and documents are only released for academic research and teaching after the data depositor’s written authorization. For this purpose the Data Archive obtains a written permission with specification of the user and the analysis intention.
All metadata from GESIS DBK are available free of restriction under the Creative Commons CC0 1.0 Universal Public Domain Dedication. However, GESIS requests that you actively acknowledge and give attribution to all metadata sources, such as the data providers and any data aggregators, including GESIS. For further information see
Alternative Identifiers
  • ZA0846 (Type: ZA-No.)
  • Arbeitsgemeinschaft Leseranalyse; Media-Micro-Census (Hrsg.): Leseranalyse für Publikumszeitschriften: Methoden- und Arbeitsband. Baierbrunn/Isartal: Media-Micro-Census 1970.

Update Metadata: 2020-10-20 | Issue Number: 53 | Registration Date: 2010-07-22

Arbeitsgemeinschaft Leseranalyse, Essen; Media-Micro-Census, Frankfurt/Main (1970): Leseranalyse 1970. Version: 1.0.0. GESIS Datenarchiv. Dataset.