Reader Analysis 1971

Resource Type
Dataset : Survey and aggregate data
  • Arbeitsgemeinschaft Leseranalyse, Essen
  • Media-Micro-Census, Frankfurt/Main
Publication Date
  • INFRATEST, Muenchen MARPLAN, Frankfurt (Data Collector)
  • ZA:
    • Communication, Public Opinion, Media
  • CESSDA Topic Classification:
    • Mass media
    • Advertising
  • Abstract

    Media usage of the German population in 1971. Topics: Degree of familiarity as well as frequency of use of newspapers, magazines, subscription magazines and magazine subscription clubs; manner of acquisition; television habits and paying attention to television commercials as well as radio commercials; trips and destinations; going to the movies; possession of drivers license; possession of a telephone; possession of color television set. Demography: age; sex; marital status; number of children; ages of children (classified); religious denomination; school education; occupation; employment; household income; size of household; composition of household; head of household; social class; city size; state; possession of durable economic goods. Interviewer rating: day of survey.
Temporal Coverage
  • 1971-01 / 1971-06
Geographic Coverage
  • Germany (DE)
    FRG incl. West Berlin
Sampled Universe
Residential population 14 years old and older.
Sampling Procedure Comment: Multi-stage random sample
Collection Mode
  • Oral survey with standardized questionnaire
Data and File Information
  • Unit Type: Individual
    Number of Units: 17517
The reader analyses were continued in the following years as media analyses (see ZA Study Nos. 0848 ff.).
C - Data and documents are only released for academic research and teaching after the data depositor’s written authorization. For this purpose the Data Archive obtains a written permission with specification of the user and the analysis intention.
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Alternative Identifiers
  • ZA0847 (Type: ZA-No.)
  • Arbeitsgemeinschaft Leseranalyse; Media-Micro-Census (Hrsg.): Leseranalyse für Publikumszeitschriften: Methoden- und Arbeitsband. Baierbrunn/Isartal: Media-Micro-Census 1971.

Update Metadata: 2021-04-07 | Issue Number: 96 | Registration Date: 2010-07-22