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metadata language: German English

Reader Analysis 1971

Version
1.0.0
Resource Type
Dataset
Creator
  • Arbeitsgemeinschaft Leseranalyse, Essen
  • Media-Micro-Census, Frankfurt/Main
Publication Date
1976
Contributor
  • INFRATEST, Muenchen MARPLAN, Frankfurt (Data Collector)
Language
German
Classification
  • ZA:
    • Communication, Public Opinion, Media
Description
  • Abstract

    Media usage of the German population in 1971. Topics: Degree of familiarity as well as frequency of use of newspapers, magazines, subscription magazines and magazine subscription clubs; manner of acquisition; television habits and paying attention to television commercials as well as radio commercials; trips and destinations; going to the movies; possession of drivers license; possession of a telephone; possession of color television set. Demography: age; sex; marital status; number of children; ages of children (classified); religious denomination; school education; occupation; employment; household income; size of household; composition of household; head of household; social class; city size; state; possession of durable economic goods. Interviewer rating: day of survey.
Temporal Coverage
  • 1971-01 / 1971-06
Geographic Coverage
  • Germany (DE)
    FRG incl. West Berlin
Sampled Universe
Residential population 14 years old and older.
Sampling
Multi-stage random sample
Collection Mode
  • Oral survey with standardized questionnaire
Data and File Information
  • Unit Type: Individual
    Number of Units: 17517
Note
The reader analyses were continued in the following years as media analyses (see ZA Study Nos. 0848 ff.).
Availability
Delivery
C - Data and documents are only released for academic research and teaching after the data depositor’s written authorization. For this purpose the Data Archive obtains a written permission with specification of the user and the analysis intention.
Rights
All metadata from GESIS DBK are available free of restriction under the Creative Commons CC0 1.0 Universal Public Domain Dedication. However, GESIS requests that you actively acknowledge and give attribution to all metadata sources, such as the data providers and any data aggregators, including GESIS. For further information see https://dbk.gesis.org/dbksearch/guidelines.asp
Alternative Identifiers
  • ZA0847 (Type: ZA-No.)
Publications
  • Arbeitsgemeinschaft Leseranalyse; Media-Micro-Census (Hrsg.): Leseranalyse für Publikumszeitschriften: Methoden- und Arbeitsband. Baierbrunn/Isartal: Media-Micro-Census 1971.

Update Metadata: 2017-12-28 | Issue Number: 83 | Registration Date: 2010-07-22

Arbeitsgemeinschaft Leseranalyse, Essen; Media-Micro-Census, Frankfurt/Main (1976): Leseranalyse 1971. Version: 1.0.0. GESIS Datenarchiv. Dataset. https://doi.org/10.4232/1.0847