Reader Analysis 1971
- Arbeitsgemeinschaft Leseranalyse, Essen
- Media-Micro-Census, Frankfurt/Main
- INFRATEST, Muenchen MARPLAN, Frankfurt (Data Collector)
- Communication, Public Opinion, Media
CESSDA Topic Classification:
- Mass media
AbstractMedia usage of the German population in 1971. Topics: Degree of familiarity as well as frequency of use of newspapers, magazines, subscription magazines and magazine subscription clubs; manner of acquisition; television habits and paying attention to television commercials as well as radio commercials; trips and destinations; going to the movies; possession of drivers license; possession of a telephone; possession of color television set. Demography: age; sex; marital status; number of children; ages of children (classified); religious denomination; school education; occupation; employment; household income; size of household; composition of household; head of household; social class; city size; state; possession of durable economic goods. Interviewer rating: day of survey.
1971-01 / 1971-06
Germany (DE)FRG incl. West Berlin
Oral survey with standardized questionnaire
Number of Units: 17517
- ZA0847 (Type: ZA-No.)
Arbeitsgemeinschaft Leseranalyse; Media-Micro-Census (Hrsg.): Leseranalyse für Publikumszeitschriften: Methoden- und Arbeitsband. Baierbrunn/Isartal: Media-Micro-Census 1971.
Update Metadata: 2021-04-07 | Issue Number: 96 | Registration Date: 2010-07-22