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Media Analysis (MA 72/I)

Version
1.0.0
Resource Type
Dataset : Survey and aggregate data
Creator
  • Arbeitsgemeinschaft Media-Analyse, Frankfurt
  • Media-Micro-Census, Frankfurt/Main
Publication Date
1971
Contributor
  • INFRATEST, Muenchen (Data Collector)
  • MARPLAN, Offenbach (Data Collector)
  • Wolfgang Schaefer-Marktforschung, Hamburg (Data Collector)
Language
German
Classification
  • ZA:
    • Communication, Public Opinion, Media
  • CESSDA Topic Classification:
    • Mass media
    • Advertising
Description
  • Abstract

    Media usage of the West German population in 1971. Topics: The content of the study is identical to the content of ZA Study No. 0847. Demography: age; sex; marital status; number of children; ages of children (classified); religious denomination; school education; occupation; employment; household income; size of household; composition of household; head of household; social class; city size; state; possession of durable economic goods. Interviewer rating: day of interview.
Temporal Coverage
  • 1971-05 / 1971-12
Geographic Coverage
  • Germany (DE)
    FRG incl. West Berlin
Sampled Universe
Persons 14 years old and older.
Sampling
Sampling Procedure Comment: Multi-stage random sample
Collection Mode
  • Oral survey with standardized questionnaire
Data and File Information
  • Unit Type: Individual
    Number of Units: 14641
    Number of Variables: 372
Note
Earlier investigations on media usage were conducted under the designation reader analysis. These studies by the Arbeitsgemeinschaft Leseranalyse with largely the same survey content as the media analyses are stored under ZA Study Nos. 0255 to 0263 as well as 0844 to 0857. Beyond this see also the media analyses as of 1981 under ZA Study Nos. 1152 ff.
Availability
Delivery
C - Data and documents are only released for academic research and teaching after the data depositor’s written authorization. For this purpose the Data Archive obtains a written permission with specification of the user and the analysis intention.
Rights
All metadata from GESIS DBK are available free of restriction under the Creative Commons CC0 1.0 Universal Public Domain Dedication. However, GESIS requests that you actively acknowledge and give attribution to all metadata sources, such as the data providers and any data aggregators, including GESIS. For further information see https://dbk.gesis.org/dbksearch/guidelines.asp
Alternative Identifiers
  • ZA0848 (Type: ZA-No.)
Publications
  • Arbeitsgemeinschaft Media-Analyse; Media-Micro-Census (Hrsg.): Media-Analyse. Frankfurt: Selbstverlag 1972.

Update Metadata: 2020-10-20 | Issue Number: 95 | Registration Date: 2010-07-22

Arbeitsgemeinschaft Media-Analyse, Frankfurt; Media-Micro-Census, Frankfurt/Main (1971): Media-Analyse (MA 72/I). Version: 1.0.0. GESIS Datenarchiv. Dataset. https://doi.org/10.4232/1.0848