Media Analysis (MA 73)

Resource Type
Dataset : Survey and aggregate data
  • Arbeitsgemeinschaft Media-Analyse, Frankfurt
  • Media-Micro-Census, Frankfurt
Publication Date
  • INFRATEST, Muenchen (Data Collector)
  • MARKT-DATEN-INSTITUT, Neu-Isenburg (Data Collector)
  • MEDIA-MARKT ANALYSEN und CENSUS, Frankfurt (Data Collector)
  • Wolfgang Schaefer-Marktforschung, Hamburg (Data Collector)
  • ZA:
    • Communication, Public Opinion, Media
  • CESSDA Topic Classification:
    • Mass media
    • Advertising
  • Abstract

    Media usage of the West German population in 1973. Topics: The content of the study is largely identical to the content of ZA Study No. 0847. Differing from this study instead of questions on radio commercials questions on radio listening were posed. Demography: age; sex; marital status; number of children; ages of children (classified); religious denomination; school education; occupation; employment; household income; size of household; composition of household; head of household; social class; city size; state; possession of durable economic goods. Interviewer rating: length of interview; time of survey; day of survey; interest in interview topic and willingness of respondent to cooperate.
Temporal Coverage
  • 1972-09 / 1973-04
Geographic Coverage
  • Germany (DE)
    FRG incl. West Berlin
Sampled Universe
Persons 14 years old and older.
Sampling Procedure Comment: Multi-stage random sample
Collection Mode
  • Oral survey with standardized questionnaire
Data and File Information
  • Unit Type: Individual
    Number of Units: 16642
    Number of Variables: 593
C - Data and documents are only released for academic research and teaching after the data depositor’s written authorization. For this purpose the Data Archive obtains a written permission with specification of the user and the analysis intention.
All metadata from GESIS DBK are available free of restriction under the Creative Commons CC0 1.0 Universal Public Domain Dedication. However, GESIS requests that you actively acknowledge and give attribution to all metadata sources, such as the data providers and any data aggregators, including GESIS. For further information see
Alternative Identifiers
  • ZA0850 (Type: ZA-No.)
  • Arbeitsgemeinschaft Media-Analyse; Media-Micro-Census (Hrsg.): Media-Analyse. Frankfurt: Selbstverlag 1973.

Update Metadata: 2021-04-07 | Issue Number: 98 | Registration Date: 2010-07-22