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metadata language: German English

Media Analysis (MA 76)

Version
1.0.0
Resource Type
Dataset
Creator
  • Arbeitsgemeinschaft Media-Analyse, Frankfurt
  • Media-Micro-Census, Frankfurt
Publication Date
1976
Contributor
  • Contest-Census, Frankfurt (Data Collector)
  • GETAS, Bremen (Data Collector)
  • INFRATEST, Muenchen (Data Collector)
  • MARPLAN, Offenbach (Data Collector)
Language
German
Classification
  • ZA:
    • Communication, Public Opinion, Media
Description
  • Abstract

    Media usage of the West German population 1975/1976. Topics: Frequency of use of newspapers, magazines, subscription magazines and magazine subscription clubs; form of acquisition; television habits as well as attention to radio and television commercials; listening level; going to the movies; possession of television set, drivers license, yard and pets; commuter characteristics; use of various means of transport; destination, start and length of the longest vacation trip; location of residence in building; very detailed demographic information on interviewed household. Demography: age; sex; marital status; number of children; ages of children (classified); religious denomination; school education; vocational training; occupation; employment; income; household income; size of household; composition of household; head of household; situation of residence in building; self-assessment of social class; state; possession of durable economic goods. Also encoded were: city size (Boustedt); city code; survey date.
Temporal Coverage
  • 1975-04 / 1976-03
Geographic Coverage
  • Germany (DE)
    FRG incl. West Berlin
Sampled Universe
Persons 14 years old and older.
Sampling
Multi-stage random sample (ADM mastersample)
Collection Mode
  • Oral survey with standardized questionnaire
Data and File Information
  • Unit Type: Individual
    Number of Units: 17012
    Number of Variables: 1634
Availability
Delivery
C - Data and documents are only released for academic research and teaching after the data depositor’s written authorization. For this purpose the Data Archive obtains a written permission with specification of the user and the analysis intention.
Rights
All metadata from GESIS DBK are available free of restriction under the Creative Commons CC0 1.0 Universal Public Domain Dedication. However, GESIS requests that you actively acknowledge and give attribution to all metadata sources, such as the data providers and any data aggregators, including GESIS. For further information see https://dbk.gesis.org/dbksearch/guidelines.asp
Alternative Identifiers
  • ZA0853 (Type: ZA-No.)
Publications
  • Arbeitsgemeinschaft Media-Analyse; Media-Micro-Census (Hrsg.): Media-Analyse. Frankfurt: Selbstverlag 1976.

Update Metadata: 2017-12-28 | Issue Number: 85 | Registration Date: 2010-07-22

Arbeitsgemeinschaft Media-Analyse, Frankfurt; Media-Micro-Census, Frankfurt (1976): Media-Analyse (MA 76). Version: 1.0.0. GESIS Datenarchiv. Dataset. https://doi.org/10.4232/1.0853