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Shopping Behavior with Special Offers

Resource Type
Dataset : Survey and aggregate data
  • SAMPLE, Hamburg
Publication Date
  • SAMPLE, Hamburg (Data Collector)
  • ZA:
    • Patterns of Consumption
  • CESSDA Topic Classification:
    • Consumption/consumer behaviour
  • Abstract

    Shopping behavior with special offers. Topics: Attitude to special offers; reasons for not purchasing special offers; obtaining information about special offers; trips to stores only due to special offers as well as additional purchases of other products; designation of the product groups the respondent frequently purchases as special offers; preferred retail stores or department stores and mail-order firms for such offers; assumed bearer of the costs for special offers: manufacturer or retail store; preferred packaging sizes; assessment of personal job security; desire for government intervention to protect jobs. Demography: age (classified); sex; marital status; religious denomination; school education; occupation; employment; household income; size of household; composition of household; head of household; city size; state.
Temporal Coverage
  • 1974-10
Geographic Coverage
  • Germany (DE)
    FRG incl. West Berlin
Sampled Universe
Persons 14 years old and older.
Sampling Procedure Comment: Multi-stage random sample (ADM mastersample)
Collection Mode
  • Oral survey with standardized questionnaire
Data and File Information
  • Unit Type: Individual
    Number of Units: 944
    Number of Variables: 45
The current data set is part of an omnibus survey.
C - Data and documents are only released for academic research and teaching after the data depositor’s written authorization. For this purpose the Data Archive obtains a written permission with specification of the user and the analysis intention.
All metadata from GESIS DBK are available free of restriction under the Creative Commons CC0 1.0 Universal Public Domain Dedication. However, GESIS requests that you actively acknowledge and give attribution to all metadata sources, such as the data providers and any data aggregators, including GESIS. For further information see
Alternative Identifiers
  • ZA0885 (Type: ZA-No.)

Update Metadata: 2020-10-20 | Issue Number: 96 | Registration Date: 2010-07-22

SAMPLE, Hamburg (1974): Einkaufsverhalten bei Sonderangeboten. Version: 1.0.0. GESIS Datenarchiv. Dataset.