The Young Consumer

Resource Type
Dataset : Survey and aggregate data
  • Lehrstuhl für Haushaltswissenschaft, Technische Universität, Hannover
Publication Date
  • Lehrstuhl fuer Haushaltswissenschaft, Technische Universitaet, Hannover (Data Collector)
  • ZA:
    • Patterns of Consumption
  • CESSDA Topic Classification:
    • Consumption/consumer behaviour
  • Abstract

    Purchase behavior and economic enlightenment of young consumers. Topics: Purchase planning and keeping a housekeeping book; obligation to purchase or uneasiness perceived at leaving a store after not buying anything; use of special offers; price as quality characteristic; self-assessment of extent to which informed about economic questions; sources of political and economic information; familiarity of consumer magazines and interest in product tests; use of product tests for consumer information; knowledge about the Stiftung Warentest {foundation for product testing} and knowledge about the significance of ´recommended price´; knowledge about the maximum permitted discount and the term ´net weight´; knowledge about best-before date as well as quality and mark of quality; assessment of the legal situation with various hypothetical purchase contracts; personal check of the sales receipt and price comparisons; conduct with relatively expensive prices in one´s regular store; knowledge about the legal consequences of late installment payments; assessment of the influence of consumers on quality and price of products; attitude to consumer advice and to consumers joining together; attitude to active participation in a consumer organization; rent payments and additional costs; completed insurance policies; type of sources of income and forms of investment; possession of stocks and shares and possession of bank account; use of the 624-DM law. Demography: age; sex; marital status; school education; occupation; household income; size of household; head of household; housing situation; possession of durable economic goods.
Temporal Coverage
  • 1975-04 / 1975-06
Geographic Coverage
  • Hanover (DE-NI-HAJ)
    municipal area of Hannover
Sampled Universe
Vcational students and high school students.
Sampling Procedure Comment: Stratified cluster sample
Collection Mode
  • Written survey under supervision
Data and File Information
  • Unit Type: Individual
    Number of Units: 2366
    Number of Variables: 273
B - Data and documents are released for academic research and teaching, if the results won’t be published. If any publications or any further work on the results is planned, permission must be obtained by the Data Archive.
All metadata from GESIS DBK are available free of restriction under the Creative Commons CC0 1.0 Universal Public Domain Dedication. However, GESIS requests that you actively acknowledge and give attribution to all metadata sources, such as the data providers and any data aggregators, including GESIS. For further information see
Alternative Identifiers
  • ZA0905 (Type: ZA-No.)
  • Warnecke, Jens; Tschammer-Osten, Berndt: Der jugendliche Verbraucher: Kenntnisse, Einstellungen und Verhaltensweisen von Jugendlichen im Konsum- und Finanzbereich. München: Karl M. Lipp-Verlag, 1978.

Update Metadata: 2020-10-20 | Issue Number: 96 | Registration Date: 2010-07-22