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metadata language: German English

Media Behavior and Judgement on the Media

Version
1.0.0
Resource Type
Dataset
Creator
  • EMNID, Bielefeld
Publication Date
1976
Contributor
  • EMNID, Bielefeld (Data Collector)
Language
German
Classification
  • ZA:
    • Communication, Public Opinion, Media
Description
  • Abstract

    Use of media for information about products. Topics: Use of media for purchase decisions; judgement on the reliability of product information in the individual media; last acquisition and media used for aid in this; assessment of the quality of these reports. Demography: age; sex; marital status; religious denomination; school education; occupation; employment; household income; size of household; composition of household; head of household; city size; state.
Temporal Coverage
  • 1976-06 / 1976-07
Geographic Coverage
  • Germany (DE)
    FRG incl. West Berlin
Sampled Universe
Persons 14 years old and older from the adult population.
Sampling
Quota sample
Collection Mode
  • Oral survey with standardized questionnaire
Data and File Information
  • Unit Type: Individual
    Number of Units: 807
Note
The current data set is part of an omnibus survey.
Availability
Delivery
A - Data and documents are released for academic research and teaching.
Rights
All metadata from GESIS DBK are available free of restriction under the Creative Commons CC0 1.0 Universal Public Domain Dedication. However, GESIS requests that you actively acknowledge and give attribution to all metadata sources, such as the data providers and any data aggregators, including GESIS. For further information see https://dbk.gesis.org/dbksearch/guidelines.asp
Alternative Identifiers
  • ZA0909 (Type: ZA-No.)
Publications
  • EMNID (Hrsg.): Medienverhalten und Medienbeurteilung. Bielefeld: Forschungsbericht 1976.

Update Metadata: 2017-12-28 | Issue Number: 86 | Registration Date: 2010-07-22

EMNID, Bielefeld (1976): Medienverhalten und Medienbeurteilung. Version: 1.0.0. GESIS Datenarchiv. Dataset. https://doi.org/10.4232/1.0909