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The Image of the Entrepreneur in the Population

Resource Type
Dataset : Survey and aggregate data
  • EMNID, Bielefeld
Publication Date
  • EMNID, Bielefeld (Data Collector)
  • ZA:
    • Occupation, Profession
  • CESSDA Topic Classification:
    • Labour relations/conflict
    • Business/industrial management and organisation
    • Elites and leadership
  • Abstract

    Attitude to entrepreneurs and the image in the population of large or medium-sized companies. Topics: Image of a male and female entrepreneur (semantic differentials) and associations with the term entrepreneur; assumed proportion of businesses run by women; characterization of large concerns and medium-sized companies; most important entrepreneur functions; opinion on the property function of the entrepreneur; personal interest in an entrepreneurial activity; reasons for or against personal entrepreneurial activity; familiarity of the employer representation; attitude to lock-outs; attitude to private economy and national economy; definition of the term ´business profit´; attitude to entrepreneurs (scale); most well-known entrepreneur personality and company; preferred company size for one´s own workplace; knowledge about the highest boss; opinion on equal opportunities. Demography: age (classified); sex; marital status; religious denomination; school education; occupation; employment; household income; size of household; composition of household; head of household; city size; state.
Temporal Coverage
  • 1974-09 / 1974-10
Geographic Coverage
  • Germany (DE)
    FRG incl. West Berlin
Sampled Universe
Persons 16 years old and older.
Sampling Procedure Comment: Quota sample
Collection Mode
  • Oral survey with standardized questionnaire
Data and File Information
  • Unit Type: Individual
    Number of Units: 3084
The current data set is part of an omnibus survey.
A - Data and documents are released for academic research and teaching.
All metadata from GESIS DBK are available free of restriction under the Creative Commons CC0 1.0 Universal Public Domain Dedication. However, GESIS requests that you actively acknowledge and give attribution to all metadata sources, such as the data providers and any data aggregators, including GESIS. For further information see
Alternative Identifiers
  • ZA0915 (Type: ZA-No.)
  • EMNID (Hrsg.): Das Bild des Unternehmers bei der Bevölkerung der BRD. Bielefeld: Forschungsbericht 1974.

Update Metadata: 2020-10-20 | Issue Number: 96 | Registration Date: 2010-07-22

EMNID, Bielefeld (1974): Das Unternehmerbild in der Bevölkerung. Version: 1.0.0. GESIS Datenarchiv. Dataset.