Marketing in Shrinking Growth
- Strothmann, Karl-Heinz (Institut für Markt- und Verbrauchsforschung, FU Berlin)
- Institut fuer Markt- und Verbrauchsforschung, FU Berlin (Data Collector)
- Work and Industry
CESSDA Topic Classification:
- Business/industrial management and organisation
AbstractThe role of marketing with shrinking growth from the view of company management. Topics: Most important orientation data for company management; the significance of market research and advertising for the company and for society in general; personnel available to the market research department; assessment of the development of the market research department; long-term measures of the company to counter the effects of shrinking growth; conduct with shrinking growth regarding advertising efforts and market research; DP effort in the marketing area; major problems on practical use of mathematical marketing models; attitude to marketing (scale); judgement on economic development. Demography: age; school education; vocational training; professional position; company size; state.
1975-03 / 1975-05
Germany (DE)FRG incl. West Berlin
Number of Units: 293
- ZA0998 (Type: ZA-No.)
Thiehl, Dieter; Strothmann, Karl-Heinz: Zur Situation von Marketing und Marktforschung im schrumpfenden Wachstum. In: Interview und Analyse, 12, 1975, S. 280 - 286; und 1, 1976, S. 14 - 17.
Update Metadata: 2021-04-07 | Issue Number: 87 | Registration Date: 2010-07-22