Consumer Habits of Underprivileged and Older People

Resource Type
Dataset : Survey and aggregate data
  • Nägele, Gerhard (Institut für Sozialforschung und Gesellschaftspolitik, Köln)
Publication Date
  • GfK, Nuernberg (Data Collector)
  • ZA:
    • Patterns of Consumption
  • CESSDA Topic Classification:
    • Elderly
    • Consumption/consumer behaviour
  • Abstract

    Consumer habits, shopping habits and the extent to which informed as consumer among older people with low income. Topics: financial support by family members; type and amount of planned expenditures; frequency of vacation trips; shopping habits; reasons for the selection of shopping place; price comparisons; expenditure planning at the start of the month; creating shopping lists; purchases in health food stores; perception of special offers; possible reasons to change regular store; purchases with mail-order firms; attitude to name-brand articles; participation and purchases at so-called ´sale demonstrations´ in restaurants; purchases from salesmen at the door; conduct with complaints; attitude to consumer education; information need with certain products; missing product offering; information and purchase behavior with larger acquisitions; utilization of consumer advice centers; comparison of personal consumer behavior earlier and today; critical consumer consciousness (scale); cost of living and savings habits; savings goals; attitude to installment purchases and purchases on credit; conduct with financial difficulties; economic restrictions at retirement of spouse from professional life or death of spouse; assessment of the economic situation of pensioners in the FRG; satisfaction with income; source of income and financial support by family members; leisure activities and media usage; paying attention to advertisments and advertising broadcasts; attitude to advertising (scale); purchase of unnecessary articles; judgement on personal condition of health; contact with doctors; confinement to bed; health insurance and life insurance; monthly expenditures for medication and medicinal preparations; Demography: age (classified); sex; age of spouse; marital status; school education; income; household income; sources of income; household composition; degree of urbanization; state; personal occupational situation and that of spouse; housing situation and size of residence; residence furnishings; rent costs; length of local residency; contacts with one´s children; attitude to age and non-involvement. Interviewer rating: shopping opportunities in vicinity of residence, willingness of respondent to cooperate, presence of other persons, length of interview; time of ending interview; city size; social class of respondent; number of contact attempts.
Temporal Coverage
  • 1976-01 / 1976-02
Geographic Coverage
  • Germany (DE)
    FRG incl. West Berlin
Sampled Universe
Residential population 65 years old and older. Quota requirements according to sex, marital status, occupation and income with an income limit of 1200 DM.
Sampling Procedure Comment: Quota sample
Collection Mode
  • Oral survey with standardized questionnaire
Data and File Information
  • Unit Type: Individual
    Number of Units: 1400
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Alternative Identifiers
  • ZA1001 (Type: ZA-No.)
  • Nägele, Gerhard: Das Konsumverhalten sozial schwacher älterer Menschen: Möglichkeiten und Grenzen einer altersspezifischen Verbraucherpolitik. Köln: Institut für Sozialforschung und Gesellschaftspolitik 1977.
  • Nägele, Gerhard: Soziale Ungleichheit im Alter. Köln: Peter Hanstein Verlag 1978.

Update Metadata: 2021-04-07 | Issue Number: 87 | Registration Date: 2010-07-22