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The Economic Situation in the Youth Market (Young People)

Version
1.0.0
Resource Type
Dataset : Survey and aggregate data
Creator
  • Institut für Demoskopie, Allensbach
Publication Date
1981
Contributor
  • Institut fuer Demoskopie, Allensbach (Data Collector)
Language
German
Classification
  • ZA:
    • Patterns of Consumption
  • CESSDA Topic Classification:
    • Youth
    • Consumption/consumer behaviour
Description
  • Abstract

    Consumer habits and shopping behavior of young people. Topics: preferred vacation time; leisure activities; leisure contacts and relationship with the older generation; preferred clothing style; purchases with mail-order firms; shopping behavior with body care and beauty care agents; preference for economical or expensive qualities; reference group and their consumer habits; detailed information on conduct in shopping; consultation and companion in shopping; impulse buying; price comparisons; having the product demonstrated and leaving stores without purchase; attitude to advice from sales clerks; degree of familiarity of brand names; attitude to name-brand articles (scale) and brand loyalty; orientation on advice of parents in shopping; available financial funds or pocket-money; attitude to saving; income expectations; radio and television habits; paying attention to advertising broadcasts on the radio; attitude to advertising; advertisement test; reading magazines and youth magazines; image of a youth magazine; image of the young shopper and self-image of the young; goals in life, achievement orientation and attitude to occupation (scale). Demography: sex; religious denomination; school education; occupation; occupational position; employment; income; household size; household composition; characteristics of head of household; city size; state. Interviewer rating: beard, hair style and clothing of respondent; social class of respondent; qualitative assessment of length of interview; weekday of interview.
Temporal Coverage
  • 1966-09 / 1966-10
Geographic Coverage
  • Germany (DE)
    FRG incl. West Berlin
Sampled Universe
Unmarried young people between the ages of 14 to 24 years according to the following quota requirements: states, administrative districts, city size, sex, age, employment and occupation groups.
Sampling
Sampling Procedure Comment: Quota sample
Collection Mode
  • Oral survey with standardized questionnaire
Data and File Information
  • Unit Type: Individual
    Number of Units: 986
Note
A split questionnaire was used. One half of the respondents was presented with a slightly modified version of the sample picture during the advertisement test. See also the survey of the adult population archived under ZA Study No. 1081.
Availability
Delivery
0 - Data and documents are released for everybody.
Rights
All metadata from GESIS DBK are available free of restriction under the Creative Commons CC0 1.0 Universal Public Domain Dedication. However, GESIS requests that you actively acknowledge and give attribution to all metadata sources, such as the data providers and any data aggregators, including GESIS. For further information see https://dbk.gesis.org/dbksearch/guidelines.asp
Alternative Identifiers
  • ZA1080 (Type: ZA-No.)
Publications
  • Kindler und Schiermeyer-Verlag (Hrsg.): Konjunktur im jungen Markt: Konsumverhalten junger Käufer. München: Kindler und Schiermeyer-Verlag 1967.

Update Metadata: 2020-10-19 | Issue Number: 91 | Registration Date: 2010-07-22

Institut für Demoskopie, Allensbach (1981): Konjunktur im jungen Markt (Jugendliche). Version: 1.0.0. GESIS Datenarchiv. Dataset. https://doi.org/10.4232/1.1080