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metadata language: German English

Economic Situation in the Youth Market (Adults)

Version
1.0.0
Resource Type
Dataset : Survey and aggregate data
Creator
  • Institut für Demoskopie, Allensbach
Publication Date
1981
Contributor
  • Institut fuer Demoskopie, Allensbach (Data Collector)
Language
German
Classification
  • ZA:
    • Patterns of Consumption
  • CESSDA Topic Classification:
    • Consumption/consumer behaviour
Description
  • Abstract

    The consumption and purchase behavior of the population 25 years old and older. Topics: preferred vacation time; leisure activities; general judgement on diligence and morals of young people; opinion of bums; judgement on advertising; self-classification on a left-right continuum; image of the stocking manufacturer ELBEO; pioneering consumer behavior; attitude to artificial leather in comparison to leather; cosmetics used in common with family members; attitude to a Beatles haircut for one´s own adult son; leisure contacts and relationship to the older generation; preferred clothing style; purchases with mail-order firms; purchase behavior with body care and beauty care preparations; preference for inexpensive or expensive qualities; attitude to saving; listening to the radio and watching television; reading journals and magazines; goals in life; achievement orientation and attitude to occupation (scale). Demography: sex; age (classified); religious denomination; school education; occupational position; employment; income; size of household; composition of household; city size; state; Interviewer rating: beard, hairdo and clothing of respondent; social class of respondent; qualitative assessment of length of interview; weekday of interview.
Temporal Coverage
  • 1966-09 / 1966-10
Geographic Coverage
  • Germany (DE)
    FRG incl. West Berlin
Sampled Universe
Persons 25 years and older.
Sampling
Sampling Procedure Comment: Quota sample
Collection Mode
  • Oral survey with standardized questionnaire
Data and File Information
  • Unit Type: Individual
    Number of Units: 589
Availability
Delivery
0 - Data and documents are released for everybody.
Rights
All metadata from GESIS DBK are available free of restriction under the Creative Commons CC0 1.0 Universal Public Domain Dedication. However, GESIS requests that you actively acknowledge and give attribution to all metadata sources, such as the data providers and any data aggregators, including GESIS. For further information see https://dbk.gesis.org/dbksearch/guidelines.asp
Alternative Identifiers
  • ZA1081 (Type: ZA-No.)
Publications
  • Kindler und Schiermeyer-Verlag (Hrsg.): Konjunktur im jungen Markt: Konsumverhalten junger Käufer. München: Kindler und Schiermeyer-Verlag 1967.

Update Metadata: 2020-10-19 | Issue Number: 91 | Registration Date: 2010-07-22

Institut für Demoskopie, Allensbach (1981): Konjunktur im jungen Markt (Erwachsene). Version: 1.0.0. GESIS Datenarchiv. Dataset. https://doi.org/10.4232/1.1081