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Economic Situation in the Youth Market (Adults)

Resource Type
Dataset : Survey and aggregate data
  • Institut für Demoskopie, Allensbach
Publication Date
  • Institut fuer Demoskopie, Allensbach (Data Collector)
  • ZA:
    • Patterns of Consumption
  • CESSDA Topic Classification:
    • Consumption/consumer behaviour
  • Abstract

    The consumption and purchase behavior of the population 25 years old and older. Topics: preferred vacation time; leisure activities; general judgement on diligence and morals of young people; opinion of bums; judgement on advertising; self-classification on a left-right continuum; image of the stocking manufacturer ELBEO; pioneering consumer behavior; attitude to artificial leather in comparison to leather; cosmetics used in common with family members; attitude to a Beatles haircut for one´s own adult son; leisure contacts and relationship to the older generation; preferred clothing style; purchases with mail-order firms; purchase behavior with body care and beauty care preparations; preference for inexpensive or expensive qualities; attitude to saving; listening to the radio and watching television; reading journals and magazines; goals in life; achievement orientation and attitude to occupation (scale). Demography: sex; age (classified); religious denomination; school education; occupational position; employment; income; size of household; composition of household; city size; state; Interviewer rating: beard, hairdo and clothing of respondent; social class of respondent; qualitative assessment of length of interview; weekday of interview.
Temporal Coverage
  • 1966-09 / 1966-10
Geographic Coverage
  • Germany (DE)
    FRG incl. West Berlin
Sampled Universe
Persons 25 years and older.
Sampling Procedure Comment: Quota sample
Collection Mode
  • Oral survey with standardized questionnaire
Data and File Information
  • Unit Type: Individual
    Number of Units: 589
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Alternative Identifiers
  • ZA1081 (Type: ZA-No.)
  • Kindler und Schiermeyer-Verlag (Hrsg.): Konjunktur im jungen Markt: Konsumverhalten junger Käufer. München: Kindler und Schiermeyer-Verlag 1967.

Update Metadata: 2020-10-19 | Issue Number: 91 | Registration Date: 2010-07-22

Institut für Demoskopie, Allensbach (1981): Konjunktur im jungen Markt (Erwachsene). Version: 1.0.0. GESIS Datenarchiv. Dataset.