My da|ra Login

Detailed view

metadata language: German English

Typology of Desires 1980

Version
1.0.0
Resource Type
Dataset : Survey and aggregate data
Creator
  • BURDA Marktforschung, Offenburg
Publication Date
1981
Contributor
  • MARPLAN, Offenbach (Data Collector)
Language
German
Classification
  • ZA:
    • Patterns of Consumption
  • CESSDA Topic Classification:
    • Mass media
    • Consumption/consumer behaviour
Description
  • Abstract

    1. Attitudes to consumption, media usage and possession of economic goods. 2. Quantitative recording of consumer habits. Topics: 1. attitudes to consumption, media usage and possession of economic goods: personal demands on life; interest in product information for selected products (scale); personal opinion leadership; attitude to name-brand articles, money, advertising, quality and price (scale); frequency of vacation trips; destination area and vacation length; tour operator used; detailed recording of frequency of reading magazines and watching television (media usage); attitude to medications; self-treatment and use of medication for selected complaints; possession of real estate; size of residence and number of rooms; residential status; detailed determination of age and possession of selected household appliances; planned acquisitions of furniture and furnishing items; equipment of kitchen and bathroom; carrying out yard work; use of yard as vegetable garden or ornamental garden; yard size; do-it-yourself activities conducted; possession of drivers license and class of drivers license; number of kilometers driven annually; attitude to car driving (scale); number of vehicles available to household as well as year of manufacture and brand of car; opportunity to use a company car; planned new purchase of a car and specification of intended expenditure for it as well as preferred manufacturer; possession of bicycle; possession of building loan contracts; investment possibilities used; type of completed and planned insurance policies; height and weight; year of marriage. Demography: sex; marital status; age of children outside of household religious denomination; school education; occupational position; employment; household income; household size; household composition; Interviewer rating: willingness of respondent to cooperate; number of contact attempts; weekday of interview; length of interview; type of residential building. housing situation. 2. Quantitative recording of consumer habits: in the form of a housekeeping book the respondent recorded the frequency of use of selected products and brands: non-alcoholic refreshments; alcoholic drinks; wine, champagne brands; brands of spirits; whisky brands; beer brands; coffee consumption; consumption of confectioneries, snacks, ready-to-serve cakes, frozen food; cosmetic articles for women and men, cosmetic as well as hair care product; use of tobacco products and preferred brand of cigarettes; use of cigarettes; purchases with mail-order firms; shopping habits, organized according to product areas; brand loyalty and attention to price.
Temporal Coverage
  • 1979-10 / 1980-03
Geographic Coverage
  • Germany (DE)
    FRG incl. West Berlin
Sampled Universe
Age: 14 and older.
Sampling
Sampling Procedure Comment: Multi-stage stratified random sample of persons in private households acording to the MA sample system.
Collection Mode
  • Oral and written survey with standardized questionnaire
Data and File Information
  • Unit Type: Individual
    Number of Units: 8019
    Number of Variables: 1743
Note
After conclusion of the oral interview the interviewer handed the respondent a so-called housekeeping book. The quantitative recording of consumer habits was conducted with this survey booklet, in that the respondent checked the frequency of use of pictured name-brand products. Further investigations from the series "Typology of Desires" are archived under ZA Study Nos. 1161 (1981), 1570 (1984), 1571 (1986) and 1621 (1987).
Availability
Delivery
C - Data and documents are only released for academic research and teaching after the data depositor’s written authorization. For this purpose the Data Archive obtains a written permission with specification of the user and the analysis intention.
Rights
All metadata from GESIS DBK are available free of restriction under the Creative Commons CC0 1.0 Universal Public Domain Dedication. However, GESIS requests that you actively acknowledge and give attribution to all metadata sources, such as the data providers and any data aggregators, including GESIS. For further information see https://dbk.gesis.org/dbksearch/guidelines.asp
Alternative Identifiers
  • ZA1087 (Type: ZA-No.)
Publications
  • BURDA (Hrsg.): Typologie der Wünsche 1980: Strukturen von Zielgruppen und deren Kommunikationsverhalten. Offenburg: Selbstverlag 1980.

Update Metadata: 2020-10-20 | Issue Number: 92 | Registration Date: 2010-07-22

BURDA Marktforschung, Offenburg (1981): Typologie der Wünsche 1980. Version: 1.0.0. GESIS Datenarchiv. Dataset. https://doi.org/10.4232/1.1087