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Goals in life: Potentials and Trends of Alternative Conduct

Resource Type
Dataset : Survey and aggregate data
  • STERN, Gruner + Jahr, Marktforschung, Hamburg
Publication Date
  • MARPLAN, Offenbach (Data Collector)
  • ZA:
    • Society, Culture
  • CESSDA Topic Classification:
    • Leisure, tourism and sport
    • Social conditions and indicators
    • Social behaviour and attitudes
    • Mass media
  • Abstract

    Situation in life, goals in life and social-political consciousness of West Germans. Attitude to ´alternative life´ and ´alternative demands´. Topics: judgement on one´s own economic situation and the economic situation of the Federal Republic; most important problem of the FRG; social goals; attitude and ways to change society as well as personal location in society; importance of areas of life; general contentment with life; qualities of life currently and sought in the next few years; extent of changes sought in various areas of life; attitude to ´alternative life´ (scale) and attitude to ´alternative demands´ such as e.g. environmental protection, recycling and new nutrition recipes; relative willingness to spend money and readiness for restriction in various areas of life; self-assessment of personal temperament; measures to save energy in household and in use of motor vehicle; number of cars in houshold; attitude to leisure time (scale); leisure activities and hobbies; attitude to vacation and travel frequency; attitude to work and judgement on current general work morale of the Germans; housing situation; housing conditions and residential surroundings; housing desires; having a yard and desire for a yard; media usage; consumer habits and inclination to save; most important areas of interest; number of communication partners; experienced acceptance as conversation partner; circle of friends; judgement on parental love and style of child-raising in one´s own childhood; party preference. Demography: age; sex; marital status; number of children; age and number of siblings; school education; occupational training; occupation; employment; income; household income; household size; respondent is head of household; characteristics of head of household. Interviewer rating: length of hair and beard for men; city size; degree of urbanization. Also encoded was: district code.
Temporal Coverage
  • 1980-08 / 1980-09
Geographic Coverage
  • Germany (DE)
    FRG incl. West Berlin
Sampled Universe
Persons living in private households. Age: 14 - 54.
Sampling Procedure Comment: Multi-stage stratified random sample (ADM mastersample)
Collection Mode
  • Oral survey with standardized questionnaire
Data and File Information
  • Unit Type: Individual
    Number of Units: 1945
    Number of Variables: 605
A - Data and documents are released for academic research and teaching.
All metadata from GESIS DBK are available free of restriction under the Creative Commons CC0 1.0 Universal Public Domain Dedication. However, GESIS requests that you actively acknowledge and give attribution to all metadata sources, such as the data providers and any data aggregators, including GESIS. For further information see
Alternative Identifiers
  • ZA1136 (Type: ZA-No.)
  • STERN, Gruner + Jahr (Hrsg.): Lebensziele: Potentiale und Trends alternativen Verhaltens. Hamburg: Selbstverlag 1981.

Update Metadata: 2020-10-20 | Issue Number: 87 | Registration Date: 2010-07-22

STERN, Gruner + Jahr, Marktforschung, Hamburg (1981): Lebensziele - Potentiale und Trends alternativen Verhaltens. Version: 1.0.0. GESIS Datenarchiv. Dataset.