McCann Youth Study 1976 (10 to 19 Year-Olds)

Resource Type
Dataset : Survey and aggregate data
  • MARPLAN, Offenbach
Publication Date
  • MARPLAN, Offenbach (Data Collector)
  • ZA:
    • Family
  • CESSDA Topic Classification:
    • Youth
  • Abstract

    Self-image, consumer habits and personal as well as political attitudes of German young people. Topics: knowledge of selected members of the government and the composition of the Federal Parliament; perceived effect of politics on personal life; most important tasks of the FRG; attitude to radicals; attitude to the Federal German Armed Forces; membership in a political party or intent to join; party preference; self-image and stereotype concept of girls and boys; satisfaction with current age; intent to get married and desired number of children; generation conflicts and relationship with parents; perceived restrictions from parents; personal ideas of educational goals; future plans and assumed point in time of their realization; preferred form of organizing leisure time; sport activities; preferred pieces of music; television habits and radio use; detailed determination of use of foods, semi-luxury foods, tobacco and alcohol and cosmetics; smoking habits; preferred brand of car; image of the car; possession of drivers license; personal possession of durable consumer goods; vacation trip in the past year; destinations and vacation partner; means of transport used on the trip; detailed determination of absolute sums and sources of available income; detailed recording of use of money for rent, livelihood and transportation costs; savings habits; existence and degree of intimacy of personal partnership relation; attitude of parents to partner; knowledge of means of contraception and methods; telling a joke heard from friends. Scales: attitude to advertising, money, work or school, teachers or superiors, parents and communism; understanding of the role of man and woman; old-young differences. Demography: age; sex; marital status; number of siblings; position in sibling sequence; religious denomination; religiousness; frequency of church attendance; school education; employment; household income; possession of durable economic goods; household size; household composition; characteristics of head of household; residential status; party preference (Sunday question); memberships; school attendance. Interviewer rating: form of address between interviewer and respondent (Du or Sie); presence of parents during interview. Also encoded were: identification of interviewer; age of interviewer; sex of interviewer; city code.
Temporal Coverage
  • 1976-04
Geographic Coverage
  • Germany (DE)
Sampled Universe
Young people (schoolchildren and apprentices). Age: 10 to 19 years.
Sampling Procedure Comment: Multi-stage stratified random sample
Collection Mode
  • Oral survey with standardized questionnaire
Data and File Information
  • Unit Type: Individual
    Number of Units: 1140
Three different questionnaires were used containing some slightly modified questions related to the respective survey group. The different survey groups were: schoolchildren from 10 to 14 years, schoolchildren from 15 to 19 years and apprentices or employees. The modifications relate primarily to the survey complexes work and school.
A - Data and documents are released for academic research and teaching.
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Alternative Identifiers
  • ZA1144 (Type: ZA-No.)
  • Carlberg, Peter: Die McCann-Jugendstudie umfaßt die Geburtsjahrgänge 1947 bis 1966. In: Zeitschrift für Markt-, Meinungs- und Zukunftsforschung, 25/26, 1982/1983, S. 5655-5681.

Update Metadata: 2021-04-07 | Issue Number: 86 | Registration Date: 2010-07-22