McCann Youth Study 1976 (20 to 29 Years Old)

Resource Type
Dataset : Survey and aggregate data
  • MARPLAN, Offenbach
Publication Date
  • MARPLAN, Offenbach (Data Collector)
  • ZA:
    • Family
  • CESSDA Topic Classification:
    • Youth
  • Abstract

    Consumer habits, political and personal attitudes of young adults in the Federal Republic. Topics: perceived effect of politics on personal life; attitude to radicals; attitude to the Federal German Armed Forces; planned marriage age; living together with a partner; point in time for founding one´s own household; desired number of children; personally desired age at having first child; educational goals; self-assessment of change of personal educational goals in the last few years; perceived generation differences; belief in God; frequency of prayer; preferred form of organizing leisure time; sport activities; preferred music works; television habits and radio use; detailed determination of the use of food, semi-luxury foods, tobacco and alcohol and cosmetics; smoking habits; car possession; car brand; intent to acquire a car; feelings when driving; vacation trip in the past year; destinations; means of transport used on the trip; living together with parents; point in time and reason for leaving parental home. Scales: attitude to advertising, money, work or selected political controversies and communism; understanding the role of man and woman. Demography: age; sex; marital status; number of siblings; position in sibling sequence; religious denomination; frequency of church attendance; school education; employment; area of business; household income; income recipients in household; personally available sum of money; possession of durable economic goods in household and in personal possession; size of household; composition of household; characteristics of head of household; residential status; party preference (Sunday question); intent to join a party; memberships; military service or alternative service. Interviewer rating: presence of other persons during the survey. Also encoded was: identification of interviewer; age of interviewer; sex of interviewer; district code.
Temporal Coverage
  • 1976-04
Geographic Coverage
  • Germany (DE)
Sampled Universe
Young adults (students and apprentices). Age: 20 - 29 years
Sampling Procedure Comment: Multi-stage stratified random sample
Collection Mode
  • Oral survey with standardized questionnaire
Data and File Information
  • Unit Type: Individual
    Number of Units: 818
Two slightly different questionnaires were used, adapted to the respective population of a) unmarried and b) married people.
A - Data and documents are released for academic research and teaching.
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Alternative Identifiers
  • ZA1145 (Type: ZA-No.)
  • Carlberg, Peter: Die McCann-Jugendstudie umfaßt die Geburtsjahrgänge 1947 bis 1966. In: Zeitschrift für Markt-, Meinungs- und Zukunftsforschung, 25/26, 1982/1983, S. 5655-5681.

Update Metadata: 2021-04-07 | Issue Number: 86 | Registration Date: 2010-07-22