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Media Analysis (MA 81)

Version
1.0.0
Resource Type
Dataset : Survey and aggregate data
Creator
  • Arbeitsgemeinschaft Media-Analyse, Frankfurt
  • Media-Micro-Census, Frankfurt
Publication Date
1981
Contributor
  • GETAS, Bremen (Data Collector)
  • IFAK, Taunusstein (Data Collector)
  • INFRATEST, Muenchen (Data Collector)
  • MARPLAN, Offenbach (Data Collector)
  • MEDIA-MARKT ANALYSEN und CONTEST-CENSUS, Frankfurt (Data Collector)
  • SAMPLE, Hamburg (Data Collector)
Language
German
Classification
  • ZA:
    • Communication, Public Opinion, Media
  • CESSDA Topic Classification:
    • Mass media
Description
  • Abstract

    Media usage of the West German population in 1980. Topics: detailed determination of degree of familiarity and frequency of use of newspapers, magazines, subscription magazines and magazine subscription clubs; manner of receipt; detailed determination of television habits and paying attention to television commercials as well as radio commercials, differentiated according to time of day, working days, weekends and broadcasters; going to the movies; frequency of travel and destinations; month of travel; place of reading with magazine subscription clubs and magazines; reading level; possession of television set; possession of radio equipment and car radio; having a yard and type of yard; pet possession; type of public transportation reachable from the residence; description of housing situation in the form of number of floors and age of building; residential status; length of residence in building; do-it-yourself activities and repairs in the building; personal athletic activities and trips to sporting events; shopping habits for food and beverages and preferred type of store. Demography: age; sex; marital status; year of marriage; number of years of marriage; number of children; religious denomination; school education; occupational training; occupation; employment; income; household income; number of persons with their own income; possession of durable economic goods; household size; household composition; respondent is head of household; characteristics of head of household and person managing household; year of marriage; possession of drivers license; party preference. Interviewer rating: willingness to cooperate; interest of respondent in survey topic; length of interview; weekday of interview; number of contact attempts. Also encoded was: administrative district; ZIP (postal) code; state; size of municipality class after Boustedt.
Temporal Coverage
  • 1980-01 / 1980-12
Geographic Coverage
  • Germany (DE)
    FRG incl. West Berlin
Sampled Universe
Age: 14 and older.
Sampling
Sampling Procedure Comment: Multi-stage stratified random sample (ADM mastersample)
Collection Mode
  • Oral survey with standardized questionnaire
Data and File Information
  • Unit Type: Individual
    Number of Units: 18716
    Number of Variables: 3263
Note
The earlier reader analyses and media analyses with in part largely equal survey content are stored under ZA Study Nos. 0255 to 0263 as well as 0844 to 0857.
Availability
Delivery
C - Data and documents are only released for academic research and teaching after the data depositor’s written authorization. For this purpose the Data Archive obtains a written permission with specification of the user and the analysis intention.
Rights
All metadata from GESIS DBK are available free of restriction under the Creative Commons CC0 1.0 Universal Public Domain Dedication. However, GESIS requests that you actively acknowledge and give attribution to all metadata sources, such as the data providers and any data aggregators, including GESIS. For further information see https://dbk.gesis.org/dbksearch/guidelines.asp
Alternative Identifiers
  • ZA1152 (Type: ZA-No.)
Publications
  • Arbeitsgemeinschaft Media-Analyse; Media-Micro-Census (Hrsg.): Media-Analyse 1981. Frankfurt: Selbstverlag 1981.

Update Metadata: 2020-10-18 | Issue Number: 88 | Registration Date: 2010-07-22

Arbeitsgemeinschaft Media-Analyse, Frankfurt; Media-Micro-Census, Frankfurt (1981): Media-Analyse (MA 81). Version: 1.0.0. GESIS Datenarchiv. Dataset. https://doi.org/10.4232/1.1152