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Media Analysis (MA 85)

Version
1.0.0
Resource Type
Dataset : Survey and aggregate data
Creator
  • Arbeitsgemeinschaft Media-Analyse, Frankfurt
  • Media-Micro-Census, Frankfurt
Publication Date
1985
Contributor
  • GETAS, Bremen (Data Collector)
  • IFAK, Wiesbaden (Data Collector)
  • INFRATEST, Muenchen (Data Collector)
  • MARPLAN, Offenbach (Data Collector)
  • SAMPLE, Hamburg (Data Collector)
  • MEDIA-MARKT ANALYSEN und CONTEST-CENSUS, Frankfurt (Data Collector)
Language
German
Classification
  • ZA:
    • Communication, Public Opinion, Media
  • CESSDA Topic Classification:
    • Mass media
    • Information technology
Description
  • Abstract

    Media usage of the West German population in 1984. Topics: detailed determination of the degree of familiarity and frequency of use of newspapers, magazines, subscription magazines and magazine subscription clubs; manner of receipt; detailed determination of television habits and paying attention to television commercials as well as radio commercials, differentiated by time of day, work days, weekends and stations; going to the movies; frequency of travel and destinations; month of travel; places of reading with magazine subscription clubs and magazines; reading level; possession of television set; possession of radio equipment and car radio; having a yard and type of yard; pet possession; type of public transportation available from residence; description of housing situation in form of number of floors and age of building; residential status; length of residence in building; do-it-yourself activities and repairs on building; personal athletic activities and attending sporting events; shopping habits for groceries and beverages and preferred type of store; manner of television reception (via room antenna, building antenna, communal antenna or cable connection); personal computer possession; terminal text use; possession of a BTX keyboard; possession of video disk player and stereo or hifi equipment; number and features of the stereo/hifi equipment. Demography: age; sex; marital status; year of marriage; number of years of marriage; number of children; religious denomination; school education; vocational training; occupation; employment; income; household income; number of persons with their own income; possession of durable economic goods; size of household; composition of household; respondent is head of household; characteristics of head of household and person running household; year of marriage, possession of drivers license; party preference. Interviewer rating: willingness to cooperate; interest of respondent in survey topic; length of interview; weekday of interview; number of contact attempts. Also encoded was: administrative district; ZIP (postal) code; state; size of municipality classes after Boustedt.
Temporal Coverage
  • 1984-01 / 1984-12
Geographic Coverage
  • Germany (DE)
    FRG incl. West Berlin
Sampled Universe
German residential population in private households 14 years old and older
Sampling
Sampling Procedure Comment: Multi-stage stratified random sample (ADM mastersample)
Collection Mode
  • Oral survey with standardized questionnaire
Data and File Information
  • Unit Type: Individual
    Number of Units: 18354
    Number of Variables: 2763
Availability
Delivery
C - Data and documents are only released for academic research and teaching after the data depositor’s written authorization. For this purpose the Data Archive obtains a written permission with specification of the user and the analysis intention.
Rights
All metadata from GESIS DBK are available free of restriction under the Creative Commons CC0 1.0 Universal Public Domain Dedication. However, GESIS requests that you actively acknowledge and give attribution to all metadata sources, such as the data providers and any data aggregators, including GESIS. For further information see https://dbk.gesis.org/dbksearch/guidelines.asp
Alternative Identifiers
  • ZA1156 (Type: ZA-No.)
Publications
  • Arbeitsgemeinschaft Media-Analyse; Media-Micro-Census (Hrsg.): Media-Analyse 1985. Frankfurt: Selbstverlag 1985.

Update Metadata: 2020-10-20 | Issue Number: 92 | Registration Date: 2010-07-22

Arbeitsgemeinschaft Media-Analyse, Frankfurt; Media-Micro-Census, Frankfurt (1985): Media-Analyse (MA 85). Version: 1.0.0. GESIS Datenarchiv. Dataset. https://doi.org/10.4232/1.1156