Typology of Desires 1981
- BURDA Marktforschung, Offenburg
- IFAK, Taunusstein (Data Collector)
- Patterns of Consumption
CESSDA Topic Classification:
- Mass media
- Consumption/consumer behaviour
AbstractAttitudes to consumption and quantitative recording of consumer habits. Topics: 1. In the form of a housekeeping book the following was recorded: intensity of use, purpose of use as well as household supply of cooking fats, salad oils, ready-to-serve meals, household cleaning agents and articles of hygiene; preferred shopping places. 2. Oral survey: eating habits; detailed recording of reading habits regarding selected magazines; paying attention to commercial television broadcasts; importance of areas of life; personal opinion leadership. Scales: attitude to advertising; brand loyalty; pleasure-loving; quality consciousness and interest in product information. Demography: age; marital status; year of marriage; religious denomination; school education; occupational training; occupation; employment; income; household income; number of recipients of income; household size; household composition; respondent is head of household; city size; state; citizenship; possession of telephone; possession of car.
1981-01 / 1981-04
Germany (DE)FRG incl. West Berlin
Oral and written survey with standardized questionnaire
Number of Units: 3930
- ZA1161 (Type: ZA-No.)
BURDA (Hrsg.) Typologie der Wünsche 1981: Strukturen von weiblichen Zielgruppen und deren Kommunikationsverhalten. Offenburg: Burda 1981.
Update Metadata: 2021-04-07 | Issue Number: 87 | Registration Date: 2010-07-22