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Typology of Desires 1981

Version
1.0.0
Resource Type
Dataset
Creator
  • BURDA Marktforschung, Offenburg
Publication Date
1982
Contributor
  • IFAK, Taunusstein (Data Collector)
Language
German
Classification
  • ZA:
    • Patterns of Consumption
Description
  • Abstract

    Attitudes to consumption and quantitative recording of consumer habits. Topics: 1. In the form of a housekeeping book the following was recorded: intensity of use, purpose of use as well as household supply of cooking fats, salad oils, ready-to-serve meals, household cleaning agents and articles of hygiene; preferred shopping places. 2. Oral survey: eating habits; detailed recording of reading habits regarding selected magazines; paying attention to commercial television broadcasts; importance of areas of life; personal opinion leadership. Scales: attitude to advertising; brand loyalty; pleasure-loving; quality consciousness and interest in product information. Demography: age; marital status; year of marriage; religious denomination; school education; occupational training; occupation; employment; income; household income; number of recipients of income; household size; household composition; respondent is head of household; city size; state; citizenship; possession of telephone; possession of car.
Temporal Coverage
  • 1981-01 / 1981-04
Geographic Coverage
  • Germany (DE)
    FRG incl. West Berlin
Sampled Universe
Women in private households. Age: 14 and older.
Sampling
Multi-stage stratified random sample (ADM mastersample)
Collection Mode
  • Oral and written survey with standardized questionnaire
Data and File Information
  • Unit Type: Individual
    Number of Units: 3930
Note
This study contains comparable question formulations only relating to ´communication practices´. Further investigations from the series ´Typology of Desires´ are archived under the ZA Study Nos. 1087 (1980), 1570 (1984), 1571 (1986) and 1621 (1987).
Availability
Delivery
C - Data and documents are only released for academic research and teaching after the data depositor’s written authorization. For this purpose the Data Archive obtains a written permission with specification of the user and the analysis intention.
Rights
All metadata from GESIS DBK are available free of restriction under the Creative Commons CC0 1.0 Universal Public Domain Dedication. However, GESIS requests that you actively acknowledge and give attribution to all metadata sources, such as the data providers and any data aggregators, including GESIS. For further information see https://dbk.gesis.org/dbksearch/guidelines.asp
Alternative Identifiers
  • ZA1161 (Type: ZA-No.)
Publications
  • BURDA (Hrsg.) Typologie der Wünsche 1981: Strukturen von weiblichen Zielgruppen und deren Kommunikationsverhalten. Offenburg: Burda 1981.

Update Metadata: 2017-12-28 | Issue Number: 74 | Registration Date: 2010-07-22

BURDA Marktforschung, Offenburg (1982): Typologie der Wünsche 1981. Version: 1.0.0. GESIS Datenarchiv. Dataset. https://doi.org/10.4232/1.1161