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Getting out of Terminal Text

Resource Type
  • Langenbucher, Wolfgang R. (Institut für Kommunikationswissenschaft, Universität München)
  • Treinen, Heiner (Sektion für sozialwissenschaftliche Methodenlehre und Sozialstatistik, Universität Bochum)
  • Scheuch, Erwin K. (Institut für angewandte Sozialforschung, Universität zu Köln)
Publication Date
  • INTERMARKET, Duesseldorf (Data Collector)
  • ZA:
    • Communication, Public Opinion, Media
  • Abstract

    Reasons for loss of interest in participation in the terminal text field experiment in Duesseldorf. Topics: 1. Telephone interview: a) interest in BTX: possession of television set; knowledge about the BTX experiment; person originally requesting information about terminal text from the Post Office; reason for interest in BTX; knowledge about experience of others with BTX; detailed reason for non-participation in BTX; current interest in participation. b) details on television possession and telephone use; type and age of television sets in household; intent to purchase a TV; private or occupational use of telephone; extent to which informed about the possibilities of BTX; attitude to various objections expressed against terminal text. c) utilization of Post Office services: frequency of utilization of announcement services of the Post Office; possible use of announcement services or other information for household via terminal text; sample of possibly interesting BTX offerings; cost-benefit comparison of BTX information. 2. Oral survey: reason for non-participation in the BTX experiment; disappointment about the possibilities to use BTX; sources of information about BTX; manner of one´s own search for information; adequate knowledge about technical prerequisites for participation in BTX; efforts to obtain information from businesses about television sets usable with BTX; delivery difficulties of businesses; personal or technical reasons for loss of interest in BTX; possible areas of use for terminal text; judgement on the economy of BTX; unknown possibilities of use at discontinuation; differences of opinion in household at planned acquisition; assessment of usefulness of terminal text for children; feared conflicts of interest in use of telephone, television and BTX within the family; alternative purchase decisions in the decision for BTX; possible revision of the decision to reject it. Demography: age (classified); sex; school education; occupation; area of business of company; household income; household size; household composition. Interviewer rating: date of interview. Also encoded was: identification of interviewer.
Temporal Coverage
  • 1981-04 / 1981-07
Geographic Coverage
  • Duesseldorf (DE-NW-DUS)
  • Neuss (DE-NW-NSS)
  • Ratingen (DE-NW-RAT)
  • Meerbusch (DE-NW-MRH)
  • Erkrath (DE-NW-EKA)
  • Mettmann (DE-NW-MET)
  • Hilden (DE-NW-HID)
  • Dormagen (DE-NW-DMG)
Sampled Universe
All those ´getting out´ of the terminal text field experiment. As such were defined those persons who had inquired at the Post Office about participating in the BTX program but later had not taken advantage of the entitlement to participate by April 1981.
Collection Mode
  • Oral survey with standardized questionnaire
Data and File Information
  • Unit Type: Individual
    Number of Units: 653
    Number of Variables: 410
In the course of the telephone interview initially conducted some of the respondents were asked for an oral follow-up interview. 209 respondents agreed to this supplement interview. The current file contains the data of both surveys in an integrated form. During the telephone interview a split questionnaire was used. 50% of the respondents were interviewed on details on television equipment and telephone use, the other part was interviewed on the utilization of Post Office services. The investigations archived under ZA Study Nos. 1128, 1129, 1200, 1213 and 1214 were conducted in connection with the introduction of terminal text.
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Alternative Identifiers
  • ZA1162 (Type: ZA-No.)

Update Metadata: 2017-12-28 | Issue Number: 230 | Registration Date: 2010-07-22

Langenbucher, Wolfgang R.; Treinen, Heiner; Scheuch, Erwin K. (1982): Bildschirmtext-Abspringer. Version: 1.0.0. GESIS Datenarchiv. Dataset.