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Zero Measurement for the Field Experiment on BTX in Duesseldorf/Neuss

Resource Type
  • Langenbucher, Wolfgang R. (Institut für Kommunikationswissenschaft, Universität München)
  • Scheuch, Erwin K. (Institut für angewandte Sozialforschung, Universität zu Köln)
  • Treinen, Heiner (Sektion für sozialwissenschaftliche Methodenlehre und Sozialstatistik, Universität Bochum)
Publication Date
  • INFRATEST, Munich (Data Collector)
  • ZA:
    • Communication, Public Opinion, Media
  • Abstract

    Detailed determination of media usage, the search for information and leisure behavior of participants in the BTX field experiment. Topics: 1. written survey about furnishing of the household with equipment for information and entertainment: possession of entertainment electronics devices; magazines received regularly; description of telephone use and amount of telephone bill; use of opportunities to order by telephone; orders with mail-order firms; frequency of contacts with authorities; reason for the acquisition of a BTX device; receipt of the ´BTX Magazine´; interest in use of selected BTX possibilities; planned vacation dates in the current year; residential status. 2. oral survey of members of the household 14 years old and older: detailed recording of different media such as e.g. radio, television, magazines, reference books, catalogs, telephone books, street maps, classified advertisements and free advertisers; classification of the importance of sources of information in the area of favorable shopping opportunities, health questions, sport news, recipes, vacation offers, consumer news, advice in financial matters, real estate offers and cultural events; professional and private use of communication devices; expected utility of the BTX equipment for the respondent; scale of interest in BTX and reasons for this interest; estimated costs and frequency of use of BTX; familiarity of teletext; contacts with friends; political interest. Demography: age; sex; marital status; religious denomination; school education; occupational training; occupation; occupational position; employment; local residency; memberships. Also encoded was: date of interview.
Temporal Coverage
  • 1980-05 / 1982-01
Geographic Coverage
  • Duesseldorf (DE-NW-DUS)
  • Neuss (DE-NW-NSS)
  • Ratingen (DE-NW-RAT)
  • Meerbusch (DE-NW-MRH)
  • Erkrath (DE-NW-EKA)
  • Hilden (DE-NW-HID)
  • Mettmann (DE-NW-MET)
  • Kaarst (DE-NW-KAA)
  • Dormagen (DE-NW-DMG)
Sampled Universe
All households involved in the BTX experiment.
Collection Mode
  • Oral survey with standardized questionnaire as well as written survey
Data and File Information
  • Unit Type: Individual
    Number of Units: 1170
    Number of Variables: 574
The data of the pre-investigation for the BTX field experiment with largely the same survey contents are archived under ZA Study Nos. 1128 and 1129. Further investigations on BTX are archived under ZA Study Nos. 1213, 1214 and 1162. 1170 households in possession of a BTX device were involved in the investigation. Initially the written survey was conducted in every household and is available for 1170 households, comprising two punch cards per household. Beyond this in every household at least one but at most seven persons were interviewed in an oral survey. The number of these respondents is 2638. For each respondent eight punch cards were used.
C - Data and documents are only released for academic research and teaching after the data depositor’s written authorization. For this purpose the Data Archive obtains a written permission with specification of the user and the analysis intention.
All metadata from GESIS DBK are available free of restriction under the Creative Commons CC0 1.0 Universal Public Domain Dedication. However, GESIS requests that you actively acknowledge and give attribution to all metadata sources, such as the data providers and any data aggregators, including GESIS. For further information see
Alternative Identifiers
  • ZA1200 (Type: ZA-No.)

Update Metadata: 2017-12-28 | Issue Number: 76 | Registration Date: 2010-07-22

Langenbucher, Wolfgang R.; Scheuch, Erwin K.; Treinen, Heiner (1982): Nullmessung zum Feldversuch Bildschirmtext in Düsseldorf/Neuss. Version: 1.0.0. GESIS Datenarchiv. Dataset.