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Research Accompanying the Terminal Text Field Experiment in Duesseldorf/Neuss (Primary Measurement)

Resource Type
  • Lange, Bernd-Peter (Fachbereich Sozialwissenschaften, Universität Osnabrück)
  • Langenbucher, Wolfgang R. (Institut für Kommunikationswissenschaft, Universität München)
  • Lerg, Winfried B. (Institut für Publizistik, Universität Münster)
  • Mayntz, Renate (Institut für angewandte Sozialforschung, Universität zu Köln)
  • Scheuch, Erwin K. (Institut für angewandte Sozialforschung, Universität zu Köln)
  • Treinen, Heiner (Sektion für sozialwissenschaftliche Methodenlehre und Sozialstatistik, Universität Bochum)
Publication Date
  • SOCIALDATA, Duesseldorf und Muenchen (Data Collector)
  • GETAS, Bremen (Data Collector)
  • ZA:
    • Communication, Public Opinion, Media
  • Abstract

    Type and extent of use of terminal text. Judgement on terminal text offerings. The survey took place by means of the following instruments: 1. Household questionnaire, 2. Personal questionnaire, 3. Recordings of BTX use and 4. Survey of subsamples on 6 different content topics on terminal text. Topics: 1. Household questionnaire: size of household; location of the terminal text device; number and technical features of further television sets; telephone charges before and since using terminal text; number and main focus of use of telephones in household; problems in acquisition, installation and with the technology of the terminal text device; reasons for further use or non-use of terminal text after conclusion of the field experiment; available and desired features of the BTX device. Interviewer rating: housing conditions; residential surroundings; distance to downtown Duesseldorf; date of first interviewer visit; date agreed on for the interview; statement of consent of respondent for linking all parts of the survey. 2. Personal questionnaire: intensity of use and interest in use of terminal text offerings; detailed evaluation and recording of frequency of use of BTX offerings; general satisfaction with legibility as well as structuring of the entire BTX offering; positive and disturbing characteristics of the terminal text offering; preferred search strategy; general attitude to use of terminal text (scale); judgement on page charges; type and extent of use of teletext; comparison of selected terminal text and teletext offerings. 3. Record of every single terminal text use for the time interval of 7 days (maximum 20 uses, however): reasons to start use of BTX; type of BTX offerings used; result of a deliberate search for information; satisfaction with use; presence of further persons during this BTX use. 4. 6 survey waves (staggered over time) with subsamples of field of participants (altogether 906 households) always with the same standard part (see personal questionnaire) and questions on the following specific topics (thus for each subsample only one of the following survey waves): a) BTX as information medium: type, extent and evaluation of information and news offerings used; advantages and disadvantages of BTX information offerings in comparison with other sources of information; service and advice information used as well as technical information and reference works before introduction of terminal text and along with use of terminal text; preferred sources of information; difficulties in finding information; frequency of information lead from BTX use compared with friends and acquaintances; expected development of BTX information offerings in the future; changes in media usage since use of BTX; desired improvements; conduct on reception of incorrect information; familiarity of the codeword (password) among members of the household. b) BTX as advertising provider: frequency of use of various BTX offerings; judgement on abundance of offerings; information frequency and sources of information about product and service offerings of companies, associations and public institutions; attitude to advertising in BTX (scale); judgement on a BTX page for its information and advertising content as well as usefulness; attitude to required identification of advertising; preferred distribution of costs of updating information offerings; password familiarity in one´s family. c) BTX as sales channel: frequency of use of various BTX offerings; use of information offerings of the local retail trade; obtaining offerings and product information about durable consumer goods for the purpose of acquisition; assessment of substitution of product test magazines by BTX; possession of a mail-order catalog and ordering products directly from the catalog via BTX; change of one´s purchase frequency with mail-order companies since BTX use; assessment of complexity of mail-order ordering via BTX; taking care of bank business via BTX and problems perceived in this; bank business that one would not take care of via BTX; importance of BTX offerings of commercial tour operators as well as public transportation companies; conduct in booking business and private trips; expected meaning of selected BTX information offerings after nation-wide introduction; use of BTX offerings with costs; desire for expansion of offerings; attitude to shopping via BTX (scale); BTX orders not delivered; judgement on selected parts of information on a BTX page; password familiarity in one´s family. d) BTX as entertainment medium: frequency of use of various BTX offerings; preference and frequency of leisure activities; changes in one´s own media usage and organization of leisure time since BTX use; frequency of BTX use along with family members or friends; conversation about BTX; use of BTX as leisure activity (scale); occasions for one´s own use of the BTX communication service; password familiarity in one´s family. e) BTX in one´s family: supporter and opponent of BTX acquisition within family; use habits of terminal text through restrictive administration of the codeword (password); occasions and course of a common BTX use; reasons for solitary BTX use; other activities during BTX use; perceived changes in one´s family from BTX; BTX as decision aid; cost consciousness in BTX use; conflicts in use of the television set as terminal text device as well as through occupying the telephone; BTX use and television habits of children. In form of a written survey the following was entered in a booklet to be filled out: persons with a particular technical interest in one´s family as well as with the best knowledge about BTX; person conducting the most business with BTX and reasons for this; manner of distribution of tasks between the spouses and possible changes since use of BTX. f) BTX and individual problems such as e.g. legal questions, communication service etc.; assessment of reliability of BTX information; legal knowledge at completing contract for BTX; significance of advance notice of the retrieval fees for individual BTX pages; attitude to recording personal data through BTX participation on the part of the Post Office as well as the BTX supplier; perception of data protection problems in connection with BTX; frequency of use and occasions for use of the BTX communication service; attitude to the communication service (scale); possibility of substitution by the BTX communication service; use of the BTX system telephone book; leisure activities; information and impulses from BTX for further leisure activities; use of notices of events as well as BTX information from public institutions and government offices; relief for contact with authorities through BTX; dealing with reference works and books for professional reasons; judgement on occupational usability of BTX (scale). Demography: age; sex; school education; occupational position; employment; household size; household composition; residential status; degree of urbanization; possession of television.
Temporal Coverage
  • 1982
Geographic Coverage
  • Duesseldorf (DE-NW-DUS)
  • Neuss (DE-NW-NSS)
  • Ratingen (DE-NW-RAT)
  • Meerbusch (DE-NW-MRH)
  • Erkrath (DE-NW-EKA)
  • Hilden (DE-NW-HID)
  • Mettmann (DE-NW-MET)
  • Kaarst (DE-NW-KAA)
  • Dormagen (DE-NW-DMG)
Sampled Universe
All households involved in the BTX field experiment.
Collection Mode
  • Oral as well as written survey with standardized questionnaire
Data and File Information
  • Unit Type: Individual
    Number of Units: 1915
    Number of Variables: 506
In the framework of the terminal text accompanying research the following investigations were conducted for which the data sets are archived in the Zentralarchiv: ZA Study No. 1128/1129 terminal text preliminary investigation (before introduction of terminal text), ZA Study No. 1200 zero measurement for the field experiment on terminal text in Duesseldorf/Neuss and the final measurement (ZA Study No. 1214). the data set of the primary measurement described here contains up to 20 diary entries and up to 6 persons per household. The number of cases results from the number of households (906) for which the persons as well as the dairy entries have been added beyond one case through repetition of variables (thus the relatively high number of variables). This data set (ZA Study No. 1213) has been included in an integrated data set which contains the zero measurement (ZA Study No. 1200) as well as the final measurement (ZA Study No. 1214) based on the 1170 households surveyed in the first measurement. All cases of the panel surveys of the field experiment are contained in the integrated data set except for those opposed to consolidation of the data (asked in ZA Study No. 1213). The number of cases of 1915 persons interviewed results from the 906 selected households and the members of the household interviewed (max. 6) there. For this study there exists a data set containing the 2230 cases of diary entries on BTX use.
C - Data and documents are only released for academic research and teaching after the data depositor’s written authorization. For this purpose the Data Archive obtains a written permission with specification of the user and the analysis intention.
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Alternative Identifiers
  • ZA1213 (Type: ZA-No.)
  • Lange, Bernd-Peter: Bildschirmtextfeldversuch-Begleitforschung-Staatsvertrag der Bundesländer: Grundlagen für politische Entscheidungen über die Einführung eines "neuen Mediums" - eine Zwischenbilanz. Media Perspektiven 1983, Heft 2, S. 65 - 77.

Update Metadata: 2017-12-28 | Issue Number: 233 | Registration Date: 2010-07-22

Lange, Bernd-Peter; Langenbucher, Wolfgang R.; Lerg, Winfried B.; Mayntz, Renate; Scheuch, Erwin K. et. al. (1982): Begleitforschung zum Bildschirmtext-Feldversuch Düsseldorf/Neuss (Hauptmessung). Version: 1.0.0. GESIS Datenarchiv. Dataset.