A Survey of Europe Today (Ireland)

Resource Type
Dataset : Survey and aggregate data
  • Reader's Digest, London
Publication Date
  • Irish Marketing Surveys, Dublin (Data Collector)
  • ZA:
    • Patterns of Consumption
  • CESSDA Topic Classification:
    • Leisure, tourism and sport
    • Social behaviour and attitudes
    • Mass media
    • Transport, travel and mobility
    • Consumption/consumer behaviour
    • Economic systems and development
  • Abstract

    Household furnishings, consumer habits, evaluation of country image and general attitude to the EEC. Topics: 1. consumption and furnishing questions: assessment of personal as well as national economic situation in the last 5 years; relative assessment of the standard of living in one´s country, compared with the other countries; detailed recording of type, age and repeated acquisition of durable economic goods; country image regarding product, price and fashion; judgement on the quantitative product selection from abroad; residential furnishings; having a yard; type of film used for camera and film use in the last year; flash pictures. 2. questions on car: possession of delivery vehicle and car, organized according to number, brand, model, form of vehicle, displacement and year of manufacture; new purchase or used car; car radio possession and kilometers driven annually; getting gas self-service; personally conducting vehicle maintenance and use of car cleanser as well as car wax; possession of bicycle. 3. detailed recording of drinking habits with softdrinks, beer, wine and schnapps. 4. attitude to the EEC: knowledge about the member countries of the EEC; countries that should join the EEC; countries that have drawn the greatest or the least benefit from the EEC; EEC membership for the benefit of the country and to raise the standard of living; most important political goals of the EEC. 5. socio-cultural attitudes: attitude to law-breakers; social justice; social and ethnic tolerance; general attitude to young people and older people. 6. attitude to advertising: purchase of a watch during the last five years and price paid for it; activities and jobs conducted oneself in the household; attitude to fashion (scale); social prestige of selected occupations; church attendance on Christmas Day; desire for a life 50 years from now; number of rooms with carpeting. 7. leisure time and further education: knowledge of a foreign language; television habits and reading habits with magazines; total reading times and whereabouts of the magazines; number of books read and bought in the last year; book price; manner of book purchase (mail-order or bookstore); pet possession and manner as well as extent of obtaining feed; participation in further education courses and motives for this; vacation behavior; vacation destinations abroad; package tours; relatives and friends traveling along; trip duration; trip costs; means of transport used; trips by airplane; scheduled or charter flight; frequency of trips to the hairdresser; (among women: use of toiletries and cosmetics); (among men: use of washing and shaving utensils; custom-made or off-the-shelf suit; type of store and price of suit last purchased); use or provisions of nutrition and semi-luxury foods, tobacco and alcohol; use of dish-washing liquids and household cleansers or cleaning products; use of communal washing machines or use of a laundry; age of one´s own washing machine; forms of assets and bank account possession; second home; Readers´ Digest subscriber. Demography: age; sex; marital status; religious denomination; occupational position; employment; company size; household income; possession of durable economic goods; composition of household; respondent is head of household; characteristics of head of household; housing situation; residential status; degree of urbanization. Interviewer rating: social class of respondent; weekday of interview.
Temporal Coverage
  • 1969-01 / 1969-03
Geographic Coverage
  • Ireland (IE)
Sampled Universe
Persons 18 years old and older who live in private households
Sampling Procedure Comment: Random selection
Collection Mode
  • Oral survey with standardized questionnaire
Data and File Information
  • Unit Type: Individual
    Number of Units: 487
    Number of Variables: 1167
The study is part of an international comparative investigation in 16 European countries archived under ZA Study Nos. 1285 to 1300. The question formulation corresponds in part to the Readers´ Digest investigation ´Product and People´ from 1963 archived under ZA Study Nos. 0119 to 0125. The 1969 study goes beyond the ´63 study in its extent of questions.
A - Data and documents are released for academic research and teaching.
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Alternative Identifiers
  • ZA1294 (Type: ZA-No.)
  • The Readers' Digest: A Survey of Europe Today: The People and Markets of 16 European Countries. London: Selbstverlag 1970.

Update Metadata: 2021-04-07 | Issue Number: 88 | Registration Date: 2010-07-22