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metadata language: German English

Shopping Habits (Shopping with the Car)

Version
1.0.0
Resource Type
Dataset
Creator
  • MARPLAN, Offenbach
Publication Date
1984
Contributor
  • MARPLAN, Offenbach (Data Collector)
Language
German
Classification
  • ZA:
    • Patterns of Consumption
Description
  • Abstract

    Shopping habits of visitors to shopping centers. Topics: individual or group travel to shopping center; paying attention to special offers in newspapers and supplements; familiarity of shopping markets; frequency of use of selected shopping markets; demands and expectations of a shopping market; information on development of personal frequency of visits at shopping markets; information on type of service companies in the shopping market and utilization of the gas station at this market; service station brand at change; judgement on the service station at the shopping market (scale); general judgement on the shopping market visited (scale); shopping habits in this market; judgement on the price level and quality of offerings; perception of advertising in daily newspapers; intensity of interest in special offers; areas for savings of financial expenditures in the household; horsepower of car. Demography: age (classified); sex; employment; household income; household size; characteristics of head of household.
Temporal Coverage
  • 1982-04
Geographic Coverage
  • Bielefeld (DE-NW-BFE)
  • Bochum (DE-NW-BOM)
  • North Rhine-Westphalia (DE-NW)
    district of Neuss
  • North Rhine-Westphalia (DE-NW)
    district of Recklinghausen
  • North Rhine-Westphalia (DE-NW)
    district of Lippe
  • Krefeld (DE-NW-KRE)
  • Moenchengladbach (DE-NW-MGL)
  • the city of Krefeld, the city of Moenchengladbach, the district of Neuss, the district of Recklinghausen, the city of Bielefeld, the district of Lippe and the city of Bochum.
Sampled Universe
Persons 20 to 65 years old who drive with their car to go shopping.
Sampling
Quotas according to sex, age and driving alone versus as a group.
Collection Mode
  • Oral survey with standardized questionnaire
Data and File Information
  • Unit Type: Individual
    Number of Units: 1001
Availability
Delivery
A - Data and documents are released for academic research and teaching.
Rights
All metadata from GESIS DBK are available free of restriction under the Creative Commons CC0 1.0 Universal Public Domain Dedication. However, GESIS requests that you actively acknowledge and give attribution to all metadata sources, such as the data providers and any data aggregators, including GESIS. For further information see https://dbk.gesis.org/dbksearch/guidelines.asp
Alternative Identifiers
  • ZA1332 (Type: ZA-No.)

Update Metadata: 2017-12-28 | Issue Number: 75 | Registration Date: 2010-07-22

MARPLAN, Offenbach (1984): Einkaufsgewohnheiten (Einkaufen mit dem Auto). Version: 1.0.0. GESIS Datenarchiv. Dataset. https://doi.org/10.4232/1.1332