Shopping Habits (Shopping with the Car)

Resource Type
Dataset : Survey and aggregate data
  • MARPLAN, Offenbach
Publication Date
  • MARPLAN, Offenbach (Data Collector)
  • ZA:
    • Patterns of Consumption
  • CESSDA Topic Classification:
    • Consumption/consumer behaviour
  • Abstract

    Shopping habits of visitors to shopping centers. Topics: individual or group travel to shopping center; paying attention to special offers in newspapers and supplements; familiarity of shopping markets; frequency of use of selected shopping markets; demands and expectations of a shopping market; information on development of personal frequency of visits at shopping markets; information on type of service companies in the shopping market and utilization of the gas station at this market; service station brand at change; judgement on the service station at the shopping market (scale); general judgement on the shopping market visited (scale); shopping habits in this market; judgement on the price level and quality of offerings; perception of advertising in daily newspapers; intensity of interest in special offers; areas for savings of financial expenditures in the household; horsepower of car. Demography: age (classified); sex; employment; household income; household size; characteristics of head of household.
Temporal Coverage
  • 1982-04
Geographic Coverage
  • North Rhine-Westphalia (DE-NW)
    the city of Bielefeld
  • North Rhine-Westphalia (DE-NW)
    the city of Bochum
  • North Rhine-Westphalia (DE-NW)
    district of Neuss
  • North Rhine-Westphalia (DE-NW)
    district of Recklinghausen
  • North Rhine-Westphalia (DE-NW)
    district of Lippe
  • North Rhine-Westphalia (DE-NW)
    the city of Krefeld
  • North Rhine-Westphalia (DE-NW)
    the city of Mönchengladbach
Sampled Universe
Persons 20 to 65 years old who drive with their car to go shopping.
Sampling Procedure Comment: Quotas according to sex, age and driving alone versus as a group.
Collection Mode
  • Oral survey with standardized questionnaire
Data and File Information
  • Unit Type: Individual
    Number of Units: 1001
A - Data and documents are released for academic research and teaching.
All metadata from GESIS DBK are available free of restriction under the Creative Commons CC0 1.0 Universal Public Domain Dedication. However, GESIS requests that you actively acknowledge and give attribution to all metadata sources, such as the data providers and any data aggregators, including GESIS. For further information see
Alternative Identifiers
  • ZA1332 (Type: ZA-No.)

Update Metadata: 2021-04-07 | Issue Number: 88 | Registration Date: 2010-07-22