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Life Styles (Men)

Version
1.0.0
Resource Type
Dataset
Creator
  • MARPLAN, Offenbach
Publication Date
1984
Contributor
  • MARPLAN, Offenbach (Data Collector)
Language
German
Classification
  • ZA:
    • Society, Culture
Description
  • Abstract

    Life orientation and consumer habits of men. Topics: 1. Life orientation and life style: The topics of the first part of the survey were all obtained by means of scales which in part were structured very extensively. Importance of areas of life; satisfaction with selected areas of life; importance of selected behaviors for a successful and happy marriage; importance of selected marriage motives for men; attitude to money and health; attitude to selected behaviors in leisure time; most important personal leisure activities; frequency of conducting these leisure activities; indicators for a successful person; vacation motives and preferred behaviors on vacation; psychological self-characterization as a man; political attitudes; satisfaction with studies or work; most important demands of occupation; attitudes to sex; attitude to marriage and the relation of partners through life; attitude to body care and use of cosmetic products. 2. Purchase of articles of clothing: purchase month and purchase price of the articles of clothing purchased in the last 12 months; purchase at regular price or in end-of-season sale; description of articles of clothing purchased or received as gift; the material out of which the article of clothing was made; type and name of business; occasion on which the article of clothing is worn; satisfaction with current clothing offering; most important criteria for the selection of things to wear (scale); frequency of use of selected articles of clothing; description of personal clothing style by means of a scale; brand reputation of men´s clothing stores and manufacturers of menswear; demands on optimum clothing (scale). 3. Miscellaneous consumer habits: number, type and engine displacement of cars in household; use of brand service stations as well as full-service or self-service service stations; preferred brand of fuel; personally conducting maintenance of the motor vehicle and place of purchase of motor oil; type of shaver preferred; products for body cleansing or body care used; type and frequency of use of alcohol; preferred brands of beer and alcoholic drinks; criteria of choice in purchase of sparkling wine or champagne; furnishing of household with photo and radio as well as hifi equipment and specification of manufacturer; possession of do-it-yourself machines or drills and their manufacturer; type of bank connection; possession of a credit card; completed private health insurance or life insurance; possession of personal computers; smoker or non-smoker; preferred tobacco product and preference for filter or non-filter cigarettes. 4. Miscellaneous: housing situation; party preference; desire for children; parents or school as source of education about birth control; should children be more successful than their parents; degree of familiarity and frequency of use of magazines; clothing size. Demography: age; marital status; school education; occupational position; employment; income; household income; household size; household composition; respondent is head of household. Also encoded was: district code.
Temporal Coverage
  • 1982-05 / 1982-06
Geographic Coverage
  • Germany (DE)
Sampled Universe
Men 15 years old and older
Sampling
Multi-stage stratified random sample (Random-Route)
Collection Mode
  • Oral survey with standardized questionnaire
Data and File Information
  • Unit Type: Individual
    Number of Units: 1531
    Number of Variables: 1135
Note
A comparable survey about the life styles of women is archived under ZA Study No. 1628.
Availability
Download
A - Data and documents are released for academic research and teaching.
Rights
All metadata from GESIS DBK are available free of restriction under the Creative Commons CC0 1.0 Universal Public Domain Dedication. However, GESIS requests that you actively acknowledge and give attribution to all metadata sources, such as the data providers and any data aggregators, including GESIS. For further information see https://dbk.gesis.org/dbksearch/guidelines.asp
Alternative Identifiers
  • ZA1334 (Type: ZA-No.)
Publications
  • BURDA: Männer-Lebensstile: Tendenzen in den Lebens-Orientierungen. Offenburg: Selbstverlag 1983.

Update Metadata: 2017-12-28 | Issue Number: 74 | Registration Date: 2010-07-22

MARPLAN, Offenbach (1984): Lebensstile (Männer). Version: 1.0.0. GESIS Datenarchiv. Dataset. https://doi.org/10.4232/1.1334