Life Styles (Men)

Resource Type
Dataset : Survey and aggregate data
  • MARPLAN, Offenbach
Publication Date
  • MARPLAN, Offenbach (Data Collector)
  • ZA:
    • Society, Culture
  • CESSDA Topic Classification:
    • Social conditions and indicators
    • Social behaviour and attitudes
    • Mass media
    • Consumption/consumer behaviour
  • Abstract

    Life orientation and consumer habits of men. Topics: 1. Life orientation and life style: The topics of the first part of the survey were all obtained by means of scales which in part were structured very extensively. Importance of areas of life; satisfaction with selected areas of life; importance of selected behaviors for a successful and happy marriage; importance of selected marriage motives for men; attitude to money and health; attitude to selected behaviors in leisure time; most important personal leisure activities; frequency of conducting these leisure activities; indicators for a successful person; vacation motives and preferred behaviors on vacation; psychological self-characterization as a man; political attitudes; satisfaction with studies or work; most important demands of occupation; attitudes to sex; attitude to marriage and the relation of partners through life; attitude to body care and use of cosmetic products. 2. Purchase of articles of clothing: purchase month and purchase price of the articles of clothing purchased in the last 12 months; purchase at regular price or in end-of-season sale; description of articles of clothing purchased or received as gift; the material out of which the article of clothing was made; type and name of business; occasion on which the article of clothing is worn; satisfaction with current clothing offering; most important criteria for the selection of things to wear (scale); frequency of use of selected articles of clothing; description of personal clothing style by means of a scale; brand reputation of men´s clothing stores and manufacturers of menswear; demands on optimum clothing (scale). 3. Miscellaneous consumer habits: number, type and engine displacement of cars in household; use of brand service stations as well as full-service or self-service service stations; preferred brand of fuel; personally conducting maintenance of the motor vehicle and place of purchase of motor oil; type of shaver preferred; products for body cleansing or body care used; type and frequency of use of alcohol; preferred brands of beer and alcoholic drinks; criteria of choice in purchase of sparkling wine or champagne; furnishing of household with photo and radio as well as hifi equipment and specification of manufacturer; possession of do-it-yourself machines or drills and their manufacturer; type of bank connection; possession of a credit card; completed private health insurance or life insurance; possession of personal computers; smoker or non-smoker; preferred tobacco product and preference for filter or non-filter cigarettes. 4. Miscellaneous: housing situation; party preference; desire for children; parents or school as source of education about birth control; should children be more successful than their parents; degree of familiarity and frequency of use of magazines; clothing size. Demography: age; marital status; school education; occupational position; employment; income; household income; household size; household composition; respondent is head of household. Also encoded was: district code.
Temporal Coverage
  • 1982-05 / 1982-06
Geographic Coverage
  • Germany (DE)
Sampled Universe
Men 15 years old and older
Sampling Procedure Comment: Multi-stage stratified random sample (Random-Route)
Collection Mode
  • Oral survey with standardized questionnaire
Data and File Information
  • Unit Type: Individual
    Number of Units: 1531
    Number of Variables: 1135
A comparable survey about the life styles of women is archived under ZA Study No. 1628.
A - Data and documents are released for academic research and teaching.
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Alternative Identifiers
  • ZA1334 (Type: ZA-No.)
  • BURDA: Männer-Lebensstile: Tendenzen in den Lebens-Orientierungen. Offenburg: Selbstverlag 1983.

Update Metadata: 2021-04-07 | Issue Number: 87 | Registration Date: 2010-07-22