The Image of the Entrepreneur of the Germans

Resource Type
Dataset : Survey and aggregate data
  • Wirtschaftswoche, Düsseldorf
Publication Date
  • Institut fuer Demoskopie, Allensbach (Data Collector)
  • ZA:
    • Occupation, Profession
  • CESSDA Topic Classification:
    • Employment
    • Business/industrial management and organisation
    • Elites and leadership
  • Abstract

    Attitude of West Germans to entrepreneurs. Topics: assessment of social significance of different occupational groups; associations with the term entrepreneur; ideal image of an entrepreneur; personal employment in a private enterprise; characterization of personal topmost boss; sex of boss; satisfaction with boss; model character of boss; image of the entrepreneur in general (scale); evaluation of social influence of entrepreneur; evaluation of achievement ability of trade unions and employer associations; preference for national economy or private economy; sources of information about political and economic questions; image of entrepreneur in media; competence or profit orientation of entrepreneurs; perceived development of the image of the entrepreneur in the course of time; responsibility of the entrepreneur for current unemployment; understanding or walling off the concept of entrepreneur; most important aspects of occupational work; work satisfaction; detailed list of company social services received and privileges; ties to company; desire to trade with the boss or head of department. Demography: age (classified); sex; school education; occupation; occupational position; employment; area of business of company; company size; household composition; membership in a trade union; party preference (Sunday question); eligibility to vote.
Temporal Coverage
  • 1983-06
Geographic Coverage
  • Germany (DE)
    FRG incl. West Berlin
Sampled Universe
The adult population 16 years old and older.
Sampling Procedure Comment: Quota sample
Collection Mode
  • Oral survey with standardized questionnaire
Data and File Information
  • Unit Type: Individual
    Number of Units: 2047
The current data set is part of an omnibus survey.
C - Data and documents are only released for academic research and teaching after the data depositor’s written authorization. For this purpose the Data Archive obtains a written permission with specification of the user and the analysis intention.
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Alternative Identifiers
  • ZA1357 (Type: ZA-No.)
  • Das Unternehmerbild der Deutschen (3 Teile) In: Wirtschaftswoche 1983, Nr. 43, S. 64 - 84; Nr. 44, S. 60 - 66; Nr. 45, S. 68 - 76.

Update Metadata: 2021-04-07 | Issue Number: 92 | Registration Date: 2010-07-22