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metadata language: German English

Reader Analysis 1954

Resource Type
Dataset : Survey and aggregate data
  • Arbeitsgemeinschaft Leseranalyse, Frankfurt
Publication Date
  • Institut fuer Demoskopie, Allensbach (Data Collector)
  • DIVO, Frankfurt (Data Collector)
  • ZA:
    • Communication, Public Opinion, Media
  • CESSDA Topic Classification:
    • Mass media
  • Abstract

    Quantitative recording of reading habits. Topics: magazines and picture magazines read; frequency of reading; magazine subscription club; social class; possession of durable economic goods; type of residential building; residential status; satisfaction with residence as well as interest in change of residence or one´s own home; knowledge of a doctor with mutual trust; condition of health. Demography: age (classified); sex; marital status; number of children; religious denomination; school education; occupational position; employment; income; size of household; city size; state; refugee status; person in household who cooks; possession of various household appliances; presence of respondent in the last few days at the time of interview. Interviewer rating: classification of social class; city and date of interview; weekday of interview; start of interview; interest of respondent in interview content; number of contact attempts.
Temporal Coverage
  • 1954-04 / 1954-06
Geographic Coverage
  • Germany (DE)
    FRG incl. West Berlin
Sampled Universe
Persons between the ages of 16 to 79 years
Sampling Procedure Comment: Multi-stage stratified random sample
Collection Mode
  • Oral survey with standardized questionnaire
Data and File Information
  • Unit Type: Individual
    Number of Units: 13258
    Number of Variables: 296
The subsequent investigation from the series reader analysis is archived under ZA Study No. 0255.
C - Data and documents are only released for academic research and teaching after the data depositor’s written authorization. For this purpose the Data Archive obtains a written permission with specification of the user and the analysis intention.
All metadata from GESIS DBK are available free of restriction under the Creative Commons CC0 1.0 Universal Public Domain Dedication. However, GESIS requests that you actively acknowledge and give attribution to all metadata sources, such as the data providers and any data aggregators, including GESIS. For further information see
Alternative Identifiers
  • ZA1482 (Type: ZA-No.)
  • Arbeitsgemeinschaft Leseranalyse: Die Zeitschriftenleser 1954. Frankfurt: Selbstverlag 1954.

Update Metadata: 2020-10-19 | Issue Number: 85 | Registration Date: 2010-07-22

Arbeitsgemeinschaft Leseranalyse, Frankfurt (1986): Leseranalyse 1954. Version: 1.0.0. GESIS Datenarchiv. Dataset.