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Comparative Reader Analyses of Selected Titles among Decision-Makers in Economy and Government (LAE 85)

Version
1.0.0
Resource Type
Dataset
Creator
  • Arbeitsgemeinschaft Leseranalyse, Frankfurt
Publication Date
1987
Contributor
  • Contest-Census, Frankfurt (Data Collector)
  • GETAS, Bremen (Data Collector)
  • Wolfgang Schaefer-Marktforschung, Hamburg (Data Collector)
Language
German
Classification
  • ZA:
    • Communication, Public Opinion, Media
Description
  • Abstract

    Media usage, economic questions, detailed information on personal place of work, personal decision-making responsibility, business trips as well as financial investment and insurance Topics: judgement on the general economic situation in the Federal Republic; expected development of consumer prices, of the job market situation in general as well as of one´s own professional group; judgement on the competitive ability of the German economy in comparison to the USA and Japan; business and private use of personal computers and new media; detailed determination of the degree of familiarity and the frequency of use of newspapers and magazines; personal professional education area and current function within the company and personal decision-making responsibility; management responsibility; personal participation in conferences with management and heads of department; participation in committees outside work; number of employees in the entire company or the entire government office as well as at one´s own place of work; number of subordinate employees; personal decision-making responsibility in hiring personnel; presence of further companies or branch offices of the business; employment in the head office; headquarters of the company in the Federal Republic or abroad; possession of businesses and participations abroad as well as planned involvement of the business in which the respondent is occupied in foreign countries; significance of exports for the business; judgement on the economic situation of the business in comparison to the average for the area of business; evaluation of the future development of the business; advertising measures for the entire company and assumed disadvantages due to lack of such advertising; preferred extent of advertising for the entire company; presence of selected microelectronics products at place of work and planned acquisitions; actual or expected changes from use of microelectronics; measures conducted or planned to save energy and protect the environment; business trips; frequency of domestic trips and trips abroad; destination countries of the trips abroad; frequency of flying on business trips at home and abroad; class booked for business flights abroad; frequency of use of the Federal Railway for domestic trips; use of rental car; preferred type of rental car; category of hotel for business trips; private trips to foreign countries and destination country; frequency of flying for private trips abroad; participation in cruises; possession of real estate and planned acquisitions; financial investments as well as planned forms or expansions of the investment; life insurance policies and amount of insurance; planned conclusion of a life insurance policy; personal bank; credit card possession; company car and displacement class; decision-making responsibility for acquisition of a company car; private use of company car; number of private cars and displacement class; memberships; party preference; life style, personal preferences and interests; proportion of commission in total income. Demography: age; sex; school education; annual gross income (classified); percentage proportion of fixed and variable income; amount of annual non-monetary compensation (classified); size of household. Interviewer rating: length of interview; weekday of interview. Also encoded was: city size; city code.
Temporal Coverage
  • 1984-07 / 1985-01
Geographic Coverage
  • Germany (DE)
    FRG incl. West Berlin
Sampled Universe
Self-employed, free-lancers, executives and senior officials identified as decision-makers in economy and government
Sampling
Quota sample
Collection Mode
  • Oral survey with standardized questionnaire
Data and File Information
  • Unit Type: Individual
    Number of Units: 4815
Availability
Delivery
C - Data and documents are only released for academic research and teaching after the data depositor’s written authorization. For this purpose the Data Archive obtains a written permission with specification of the user and the analysis intention.
Rights
All metadata from GESIS DBK are available free of restriction under the Creative Commons CC0 1.0 Universal Public Domain Dedication. However, GESIS requests that you actively acknowledge and give attribution to all metadata sources, such as the data providers and any data aggregators, including GESIS. For further information see https://dbk.gesis.org/dbksearch/guidelines.asp
Alternative Identifiers
  • ZA1582 (Type: ZA-No.)
Publications
  • Arbeitsgemeinschaft LAE 85 (Hrsg.): LAE 85: Vergleichende Leseranalyse ausgewählter Titel bei Entscheidungsträgern in Wirtschaft und Verwaltung. Frankfurt: Selbstverlag 1985.

Update Metadata: 2017-12-28 | Issue Number: 76 | Registration Date: 2010-07-22

Arbeitsgemeinschaft Leseranalyse, Frankfurt (1987): Vergleichende Leseranalyse ausgewählter Titel bei Entscheidungsträgern in Wirtschaft und Verwaltung (LAE 85). Version: 1.0.0. GESIS Datenarchiv. Dataset. https://doi.org/10.4232/1.1582