Comparative Reader Analyses of Selected Titles among Decision-Makers in Economy and Government (LAE 85)

Resource Type
Dataset : Survey and aggregate data
  • Arbeitsgemeinschaft Leseranalyse, Frankfurt
Publication Date
  • Contest-Census, Frankfurt (Data Collector)
  • GETAS, Bremen (Data Collector)
  • Wolfgang Schaefer-Marktforschung, Hamburg (Data Collector)
  • ZA:
    • Communication, Public Opinion, Media
  • CESSDA Topic Classification:
    • Employment
    • Business/industrial management and organisation
    • Mass media
  • Abstract

    Media usage, economic questions, detailed information on personal place of work, personal decision-making responsibility, business trips as well as financial investment and insurance Topics: judgement on the general economic situation in the Federal Republic; expected development of consumer prices, of the job market situation in general as well as of one´s own professional group; judgement on the competitive ability of the German economy in comparison to the USA and Japan; business and private use of personal computers and new media; detailed determination of the degree of familiarity and the frequency of use of newspapers and magazines; personal professional education area and current function within the company and personal decision-making responsibility; management responsibility; personal participation in conferences with management and heads of department; participation in committees outside work; number of employees in the entire company or the entire government office as well as at one´s own place of work; number of subordinate employees; personal decision-making responsibility in hiring personnel; presence of further companies or branch offices of the business; employment in the head office; headquarters of the company in the Federal Republic or abroad; possession of businesses and participations abroad as well as planned involvement of the business in which the respondent is occupied in foreign countries; significance of exports for the business; judgement on the economic situation of the business in comparison to the average for the area of business; evaluation of the future development of the business; advertising measures for the entire company and assumed disadvantages due to lack of such advertising; preferred extent of advertising for the entire company; presence of selected microelectronics products at place of work and planned acquisitions; actual or expected changes from use of microelectronics; measures conducted or planned to save energy and protect the environment; business trips; frequency of domestic trips and trips abroad; destination countries of the trips abroad; frequency of flying on business trips at home and abroad; class booked for business flights abroad; frequency of use of the Federal Railway for domestic trips; use of rental car; preferred type of rental car; category of hotel for business trips; private trips to foreign countries and destination country; frequency of flying for private trips abroad; participation in cruises; possession of real estate and planned acquisitions; financial investments as well as planned forms or expansions of the investment; life insurance policies and amount of insurance; planned conclusion of a life insurance policy; personal bank; credit card possession; company car and displacement class; decision-making responsibility for acquisition of a company car; private use of company car; number of private cars and displacement class; memberships; party preference; life style, personal preferences and interests; proportion of commission in total income. Demography: age; sex; school education; annual gross income (classified); percentage proportion of fixed and variable income; amount of annual non-monetary compensation (classified); size of household. Interviewer rating: length of interview; weekday of interview. Also encoded was: city size; city code.
Temporal Coverage
  • 1984-07 / 1985-01
Geographic Coverage
  • Germany (DE)
    FRG incl. West Berlin
Sampled Universe
Self-employed, free-lancers, executives and senior officials identified as decision-makers in economy and government
Sampling Procedure Comment: Quota sample
Collection Mode
  • Oral survey with standardized questionnaire
Data and File Information
  • Unit Type: Individual
    Number of Units: 4815
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Alternative Identifiers
  • ZA1582 (Type: ZA-No.)
  • Arbeitsgemeinschaft LAE 85 (Hrsg.): LAE 85: Vergleichende Leseranalyse ausgewählter Titel bei Entscheidungsträgern in Wirtschaft und Verwaltung. Frankfurt: Selbstverlag 1985.

Update Metadata: 2020-10-21 | Issue Number: 88 | Registration Date: 2010-07-22