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Dialogs 2 (the Citizen in the Area of Conflict of Public and Personal Life)

Resource Type
  • INFRATEST, München
  • STERN, Gruner + Jahr, Hamburg
Publication Date
  • INFRATEST, Munich (Data Collector)
  • ZA:
    • Society, Culture
  • Abstract

    Life style, consumer behavior, media usage and general attitudes to social problems. Topics: 1. Oral part of the survey: general satisfaction with life in the Federal Republic; evaluation of leisure time and frequency of vacation travel; barriers to vacation destination; vacation expectations and reasons for vacation; life style (scale); work orientation; commitment in social politics; environment and nature-conscious consumer behavior (scale); behavior with money (scale); socially-oriented advertising messages expected by the economy; detailed information about type and extent of newspapers and magazines read as well as television and radio habits (media usage); importance of social goals and distribution of responsibilities; problem solving measures expected of the state or the economy as well as personal willingness to solve problems; ability of the state, the economy or the citizens in problem solving; readiness to accept information about environmental destruction; preferred measures on cost reduction in the public health system; visits to the doctor; health precautions; attitude to chemistry (scale); attitude to and familiarity with computers (scale); psychological self-characterization of personality characteristics (scale); forms of expressing life style in food and individual touch; striving for individuality; personal experience with unemployment; desire to take up occupation and acceptance of change of location or temporary employment contract; assessment of personal job security; residential status; having a yard; presence at home in the last three days. 2. Written part of the survey: importance of personal values (scale); relationship to society; party preference; personal responsibility or provision by the state; car possession and use of motor vehicle; relative willingness to spend money in selected product areas; thermal energy used and measures to save energy in the household; completed insurance policies; type of personal health insurance protection; attitude to insurance; financial investment forms present; possession or use of the new media such as videotext, BTX, video recorder, video disk, fax machine, video games and personal computer; knowledge about private broadcasters and interest in or presence of a cable connection; smoking habits. Demography: age; sex; marital status; respondent lives together with partner; school degree through night school; school education; vocational training; occupation; employment; occupational position; employment of spouse or partner; respondent fears unemployment or change of position of partner; time of registering as unemployed; point in time after which respondent has no longer been working; respondent would like to be working (again) immediately or in a little while; conditions accepted by respondent in order to obtain a job; subjectively perceived danger of loss of job; length of unemployment in the past 10 years; number of persons in household with their own income; monthly net income of respondent; monthly net household income; willingness to sacrifice income given leisure time compensation; size of household; respondent manages household; composition of household; respondent is father or mother of children living in household; characteristics of head of household; respondent is head of household; residential status; respondent has his own yard. Also encoded was: date of interview and weekday of interview; city size; district code.
Temporal Coverage
  • 1985-10 / 1986-02
Geographic Coverage
  • Germany (DE)
    FRG incl. West Berlin
Sampled Universe
Persons between the ages of 14 to 64 years living in private households
Multi-stage stratified random sample (ADM mastersample)
Collection Mode
  • Oral and written survey with standardized questionnaire
Data and File Information
  • Unit Type: Individual
    Number of Units: 6113
    Number of Variables: 822
A comparable investigation with the titel Dialogs was conducted in 1982 and is archived under ZA Study No. 1390.
A - Data and documents are released for academic research and teaching.
All metadata from GESIS DBK are available free of restriction under the Creative Commons CC0 1.0 Universal Public Domain Dedication. However, GESIS requests that you actively acknowledge and give attribution to all metadata sources, such as the data providers and any data aggregators, including GESIS. For further information see
Alternative Identifiers
  • ZA1597 (Type: ZA-No.)
  • STERN, Gruner + Jahr: Dialoge 2: Der Bürger im Spannungsfeld von Öffentlichkeit und Privatleben. Hamburg: Gruner + Jahr 1986. (Die STERN-Bibliothek, 3 Bände)
  • Rust, Holger: Hintergründe, Strategien und Ziele des gesellschaftsorientierten Marketing: Eine kommunikationswissenschaftliche Bewertung der Gruner + Jahr-Studie "Dialoge 2". In: Media Perspektiven 1987, 10, S. 657-666.

Update Metadata: 2017-12-28 | Issue Number: 74 | Registration Date: 2010-07-22

INFRATEST, München; STERN, Gruner + Jahr, Hamburg (1987): Dialoge 2 (Der Bürger im Spannungsfeld von Öffentlichkeit und Privatleben). Version: 1.0.0. GESIS Datenarchiv. Dataset.