Media Analysis (MA 86)

Resource Type
Dataset : Survey and aggregate data
  • Arbeitsgemeinschaft Media-Analyse, Frankfurt
  • Media-Micro-Census, Frankfurt
Publication Date
  • GETAS, Bremen (Data Collector)
  • IFAK, Taunusstein (Data Collector)
  • INFRATEST, Munich (Data Collector)
  • MARPLAN, Offenbach (Data Collector)
  • MEDIA-MARKT ANALYSEN and CONTEST-CENSUS, Frankfurt (Data Collector)
  • SAMPLE, Moelln (Data Collector)
  • ZA:
    • Communication, Public Opinion, Media
  • CESSDA Topic Classification:
    • Mass media
    • Information technology
  • Abstract

    Media usage of the population in 1985. Topics: size of circle of friend and acquaintances; frequency of conducting selected leisure activities; detailed determination of degree of familiarity and frequency of use of newspapers, magazines and inserts with radio and television schedule; detailed determination of use of radio and television regarding point in time, weekday and broadcaster; frequency and time interval of last trip to the movies; knowledge and use of reading circles; subscribing to a reading circle; place of reading publications from a reading circle; possession of a telephone; number of telephones and main extensions in the household; possession of bicycle; number of cars available to the household; number of cars with car radio; car radios with cassette player and radio traffic service decoder; number of television sets as well as type and features of the equipment; type of antenna connection; presence of a cable connection in the house or apartment; possibility to receive video and BTX; presence of personal computer, Btx-keyboard, video games and video record players; possession or planned acquisition of one or several video recorders; possession of a video camera; number of empty and recorded video cassettes in the household; number of video cassettes recorded oneself or purchased pre-recorded; place and frequency of renting video cassettes; video system; possession of stereo or hifi equipment and number of individual devices; number of selected devices of entertainment electronics in the household; possession of durable economic goods; having a yard; pets; public transportation close to home; residential status and number of renters in the building; building age; length of residence in the building; performing do-it-yourself and repair activities; attendance at sporting events; party preference; shopping habits in purchase of food and beverages; preferred type of business. Demography: age; sex; marital status; year of marriage and number of years of marriage; religious denomination; school education; vocational training; occupational position; employment; monthly net income; monthly net household income; income recipients in household; size of household; respondent is person managing household; respondent is head of household; characteristics of head of household; characteristics of person managing household; detailed demographic information on children in household; possession of drivers license. Interviewer rating: interest in survey topic and willingness of respondent to cooperate; length of interview; weekday of interview.
Temporal Coverage
  • 1985-01 / 1985-12
Geographic Coverage
  • Germany (DE)
    FRG incl. West Berlin
Sampled Universe
The German residential population in private households 14 years old and older
Sampling Procedure Comment: Multi-stage stratified random sample (ADM mastersample)
Collection Mode
  • Oral survey with standardized questionnaire
Data and File Information
  • Unit Type: Individual
    Number of Units: 18634
    Number of Variables: 4528
The reader analyses and media analyses with in part largely equivalent survey content are archived under ZA Study Nos. 0255-0263, 0844-0857, 1152-1156 as well as 1617-1619.
C - Data and documents are only released for academic research and teaching after the data depositor’s written authorization. For this purpose the Data Archive obtains a written permission with specification of the user and the analysis intention.
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Alternative Identifiers
  • ZA1617 (Type: ZA-No.)
  • Arbeitsgemeinschaft Media-Analyse; Media-Micro-Census (Hrsg.): Media-Analyse 1986. Frankfurt: Selbstverlag 1986.

Update Metadata: 2021-04-07 | Issue Number: 87 | Registration Date: 2010-07-22