Media Analysis (MA 87, Print Media)

Resource Type
Dataset : Survey and aggregate data
  • Arbeitsgemeinschaft Media-Analyse, Frankfurt
  • Media-Micro-Census, Frankfurt
Publication Date
  • GFM-GETAS, Hamburg (Data Collector)
  • IFAK, Taunusstein (Data Collector)
  • INFRATEST, Munich (Data Collector)
  • MARPLAN, Offenbach (Data Collector)
  • MEDIA-MARKT ANALYSEN and CONTEST-CENSUS, Frankfurt (Data Collector)
  • SAMPLE, Moelln (Data Collector)
  • GfK Fernsehforschung, Nuernberg (Data Collector)
  • ZA:
    • Communication, Public Opinion, Media
  • CESSDA Topic Classification:
    • Mass media
    • Information technology
  • Abstract

    Media usage of the population in 1986. The main focus of this survey part is on a detailed recording of the print media, while information on the radio media were recorded more summarily. Topics: frequency of conducting selected leisure activities; use of radio and television; detailed determination of familiarity and frequency of use of newspapers, magazines as well as inserts with radio and television schedules; subscriptions to newspapers and magazines; number of magazines subscribed to; knowledge and use of reading circles; subscription to reading circle; place of reading publications from reading circle; membership in a book club; frequency of going to the movies and time of last trip to the movies; possession of a telephone; number of telephones and main extensions in the household; possession of bicycle; number of cars available to the household; number of cars with car radio; car radios with cassette player and radio traffic service decoder; number of television sets as well as type and features of the equipment; possession or planned acquisition of one or several video recorders; number of video cassettes in the household; place and frequency of renting video cassettes; possession of a video camera; presence of personal computer and video games; type of antenna connection; presence of a cable connection on the street, in the building or residence; number of selected devices of entertainment electronics in the household; possession of durable economic goods; having a yard; pets; public transportation close to home; residential status and number of renters in the building; age of building; length of residence in the building; performing do-it-yourself and repair activities; time of last vacation trip and vacation destination; party preference; shopping habits in purchase of food and beverages; preferred type of business. Demography: age; sex; marital status; year of marriage and number of years of marriage; religious denomination; school education; vocational training; occupational position; employment; monthly net income; monthly net household income; income recipients in household; size of household; respondent is person managing household; respondent is head of household; characteristics of head of household; characteristics of person managing household; detailed demographic information on children in household; possession of drivers license. Interviewer rating: interest in survey topic and willingness of respondent to cooperate; length of interview; weekday of interview.
Temporal Coverage
  • 1985-11 / 1986-12
Geographic Coverage
  • Germany (DE)
    FRG incl. West Berlin
Sampled Universe
The German residential population in private households 14 years old and older
Sampling Procedure Comment: Multi-stage stratified random sample (ADM mastersample)
Collection Mode
  • Oral survey with standardized questionnaire
Data and File Information
  • Unit Type: Individual
    Number of Units: 18718
    Number of Variables: 2188
The reader analyses and media analyses with in part largely equivalent survey content are archived under ZA Study Nos. 0255-0263, 0844-0857, 1152-1156 as well as 1617-1619. Since 1987 the media analysis has been conducted as a two-part study (see ZA Study No. 1619): regarding the majority of the questions both survey parts are identical and differ only regarding their detail in determination of knowledge and use of print media on the one hand or electronic media on the other.
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Alternative Identifiers
  • ZA1619 (Type: ZA-No.)
  • Arbeitsgemeinschaft Media-Analyse; Media-Micro-Census (Hrsg.): Media-Analyse 1987. Frankfurt: Selbstverlag 1987.

Update Metadata: 2021-04-07 | Issue Number: 87 | Registration Date: 2010-07-22