Typology of Desires 1987

Resource Type
Dataset : Survey and aggregate data
  • BURDA Marktforschung, Offenburg
Publication Date
  • BASIS RESEARCH, Frankfurt am Main (Data Collector)
  • Contest-Census, Frankfurt am Main (Data Collector)
  • ZA:
    • Patterns of Consumption
  • CESSDA Topic Classification:
    • Leisure, tourism and sport
    • Social behaviour and attitudes
    • Mass media
    • Income, property and investment/saving
    • Consumption/consumer behaviour
    • Housing
  • Abstract

    Attitudes to consumption, media usage and possession of economic goods. Quantitative recording of consumer habits. Topics: The content of the study is identical to that of ZA Study No. 1570. Beyond this attitudes to various aspects of society, occupation and personal life were surveyed in the form of a scale, such as e.g. achievement and work orientation, moral concepts, acceptance of technology, political and social commitment as well as family. Demography: age; sex; marital status; school education; vocational training; occupation years without training; occupational position; employment; income of respondent; household income; year of household founding; frequency of moving in the last 10 years; point in time since when respondent has lived in current residence or building; planned move next year; size of household; composition of household; respondent is head of household; characteristics of household. Interviewer rating: spontaneity of information; length of interview in minutes; day and month of interview.
Temporal Coverage
  • 1987-01 / 1987-03
Geographic Coverage
  • Germany (DE)
    FRG incl. West Berlin
Sampled Universe
German-speaking persons 14 years old and older living in private households
Sampling Procedure Comment: Multi-stage stratified random sample (ADM mastersample)
Collection Mode
  • Oral and written survey with standardized questionnaire
Data and File Information
  • Unit Type: Individual
    Number of Units: 8113
Further investigations from the series ´Typology of Desires´ are archived under the ZA Study Nos. 1087 (1980), 1161 (1981), 1570 (1984) and 1571 (1986).
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Alternative Identifiers
  • ZA1621 (Type: ZA-No.)
  • BURDA (Hrsg.): Typologie der Wünsche 1987. Offenburg: Burda 1987. (Methodenbeschreibung und Codeplan sowie Tabellenband)

Update Metadata: 2021-04-07 | Issue Number: 87 | Registration Date: 2010-07-22