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Women and Fashion 1983 (Women's Life Styles)

Resource Type
  • BURDA, Offenburg
  • MARPLAN, Offenbach
Publication Date
  • MARPLAN, Offenbach (Data Collector)
  • ZA:
    • Society, Culture
  • Abstract

    Attitudes and moral orientations of women. Attitude to fashion and to cosmetics. Topics: importance of various areas of life and satisfaction with these areas of life; personal life style and life orientation as a woman as well as psychological self-characterization (scales); social moral orientations and political attitudes (scales); relationship to fashion; characterization of personal clothing style (scale); assessment of future preferences in wearing articles of clothing (scale); expenditures for selected articles of clothing; use of clothing within the last 12 months and closer characterization of these articles of clothing; number of articles of clothing purchased oneself and shopping place; value of all of the purchased articles of clothing; purchase motives (scale); brand knowledge of various brands of outer wear; attitude to cosmetics and body care; brand loyalty and brand knowledge in the area of cosmetics (scale); reasons for marriage (scale); attitude to marriage and partnership as well as to sexuality (scale); attitude to work and personally perceived significance of work (scale); attitude to leisure time (scale); frequency of conducting selected leisure activities (scale); moral concepts (scale); attitude to family and family orientation (scale); attitude to housework and housekeeping (scale); attitude to cooking and food (scale); work orientation and achievement orientation (scale); party preference; citizenship. Demography: age; sex; marital status; religious denomination; school education; vocational training; personal occupation, occupation of father, occupation of husband; employment; number of persons contributing to household income; monthly net household income; size of household; composition of household; characteristics of head of household; party preference (Sunday question). Interviewer rating: date of interview; city code.
Temporal Coverage
  • 1983-04 / 1983-05
Geographic Coverage
  • Germany (DE)
    FRG incl. West Berlin
Sampled Universe
Women between the ages of 14 to 69 years
Multi-stage stratified random sample
Collection Mode
  • Oral survey with standardized questionnaire
Data and File Information
  • Unit Type: Individual
    Number of Units: 2991
    Number of Variables: 472
A comparable survey about life styles of men is archived under ZA Study No. 1334.
C - Data and documents are only released for academic research and teaching after the data depositor’s written authorization. For this purpose the Data Archive obtains a written permission with specification of the user and the analysis intention.
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Alternative Identifiers
  • ZA1628 (Type: ZA-No.)
  • BURDA: Frauen-Lebensstile: Dimensionen der Lebensgestaltung: Eine Dokumentation aus dem Hause BURDA. Offenburg: Selbstverlag 1984.

Update Metadata: 2017-12-28 | Issue Number: 74 | Registration Date: 2010-07-22

BURDA, Offenburg; MARPLAN, Offenbach (1988): Frau und Mode 1983 (Frauen-Lebensstile). Version: 1.0.0. GESIS Datenarchiv. Dataset.