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Consumer Analysis 83/84

Resource Type
  • Axel Springer Verlag, Marktforschung und -planung, Hamburg
  • Verlagsgruppe Bauer, Markt- und Mediaforschung, Hamburg
  • MEDIAN, Hamburg
Publication Date
  • INFRATEST, Munich (Data Collector)
  • MARPLAN, Offenbach (Data Collector)
  • ZA:
    • Patterns of Consumption
  • Abstract

    Consumer behavior of the population. Topics: drinking habits with non-alcoholic refreshments and alcoholic drinks as well as preferred brands; preferred sorts of wine and preferred area of origin; average level of expenditure for a bottle of wine or champagne; preferred spirits; type of personal savings and investment forms; type of account and bank; possession or planned acquisition of a credit card; detailed information on building loan contracts and insurance policies; vacation travel and tour operator; vacation destination and means of transport used on vacation travel; frequency of mail-order purchases and level of expenditure; preferred mail-order firm; department store purchase due to magazine advertisements; preferred shopping place for food, clothing and durable economic goods; attendance at fast-food restaurants as well as visits to restaurants and bars; number of cameras of one´s own or present in the household; brand of personal camera; most important characteristics of a camera as well as planned acquisition and level of expenditure; number and types of films purchased; tonics used and frequency; frequency of use of pain-killers and type of complaints; self-treatment; purchase of cold remedies; use of cough drops; frequency of use of selected health products; preferred acne treatment; type of equipment operated with batteries and preferred brand of batteries; type of toys purchased; preferred brand of soap; frequency of use of bath or shower salts, deodorants or body sprays, tooth paste, denture and hair care products as well as preferred brand; frequency of use of sun lamp and solarium; frequency of use of sun screen and preferred brand; frequency of use of selected body care products as well as preferred brand; last purchased toilet water or brand of perfume; consumption and frequency of use of foods from the areas of instant products, breakfast drinks, milk products, cereal products, side-dishes, ingredients, cooking fats and oils as well as preferred brands; type and extent of coffee consumption; pets and frequency of use of pet food; possession of drivers license; number of cars in the household; frequency of use of car and annual distance driven; new or used car; personal or company car; year of manufacture, displacement, manufacturer and model of the car; type of tires and preferred brand of tires; type of vehicle fuel and preferred brand; place of last oil change and preferred brand of motor oil; preferred brand of car and preferred engine displacement; planned acquisition of new car; consumption habits regarding selected confectioneries and preferred brand; smoking habits, use of tobacco products and preferred brand; possession, age and brand of selected products from the area of entertainment electronics (television, video and stereo equipment); hifi equipment; value of the hifi equipment; planned acquisition of a video camera, a video recorder and TV-games; frequency of use and type of video recorder; number of empty video cassettes; preferred leisure activities; interest in information about selected products and services; prestige consciousness, need to make provision for the future, health precautions, understanding of one´s role, energy conservation, interest in technology, fashion consciousness as well as attitude to advertising and housework (scales); consumption orientation; self-treatment; brand or price orientation; environmental consciousness; sense of duty; attitude to use of alcohol; attitude to life; clothing style; pioneer consumer behavior; attitude to loosing weight; individuality; media usage; employment in the civil service; housing conditions; type of heating and fuel; planned measures to save energy; planned purchase of one´s own home or a condominium; having a yard and type of yard. The following additional questions were posed to heads of household or those managing a household: possession, age and brand of selected electrical appliances and planned acquisitions; type, age and brand of vacuum cleaner; type and brand of cooling equipment; planned acquisitions; preferred brand and frequency of use of detergents and mild detergents, fabric conditioners, dishwashing liquids as well as household care products; brand and price orientation with selected household paper products; possession or planned purchase of electric equipment for dental hygiene. The following questions were posed only to women: preferred brand and frequency of use of selected physical hygiene products; purchase of shaving lotion and preferred brand; frequency of use of selected cosmetics, toilet waters and perfumes as well as preferred brands; clothing size. The following questions were posed only to men: shaving habits; age and brand of shaver; shaving system used; preferred razor blades and razors; frequency of use of shaving lotion and toilet water as well as preferred brand. Demography: age; sex; marital status; one´s own children and children already outside the home; school education; occupation; employment; activity in civil service or private economy; monthly net income (classified); monthly net household income (classified); amount of personal income or household income that can be saved monthly; size of household; composition of household; position of respondent in household (head of household or person managing household); characteristics of head of household; housing conditions; type of heating and type of fuel; planned measures to save energy; planned purchase of a condominium or one´s own home; having a yard and manner of use of this yard (vegetable garden or ornamental garden). Also encoded was: district code; state; administrative district and city size.
Temporal Coverage
  • 1982-09 / 1983-03
    The 1st wave: between September and December 1982 The 2nd wave: between January and March 1983.
Geographic Coverage
  • Germany (DE)
    FRG incl. West Berlin
Sampled Universe
German-speaking persons 14 years old and older living in private households
Multi-stage stratified random sample (ADM mastersample)
Collection Mode
  • Oral and written survey with standardized questionnaire
Data and File Information
  • Unit Type: Individual
    Number of Units: 8281
The consumer analyses are archived under ZA Study Nos. 1637 to 1639.
A - Data and documents are released for academic research and teaching.
All metadata from GESIS DBK are available free of restriction under the Creative Commons CC0 1.0 Universal Public Domain Dedication. However, GESIS requests that you actively acknowledge and give attribution to all metadata sources, such as the data providers and any data aggregators, including GESIS. For further information see
Alternative Identifiers
  • ZA1637 (Type: ZA-No.)
  • Axel Springer Verlag; Verlagsgruppe Bauer (Hrsg.): VerbraucherAnalyse 83/84. Hamburg: Selbstverlag 1983.

Update Metadata: 2017-12-28 | Issue Number: 74 | Registration Date: 2010-07-22

Axel Springer Verlag, Marktforschung und -planung, Hamburg; Verlagsgruppe Bauer, Markt- und Mediaforschung, Hamburg; MEDIAN, Hamburg (1988): Verbraucheranalyse 83/84. Version: 1.0.0. GESIS Datenarchiv. Dataset.