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BRIGITTE Communication Analysis 3

Resource Type
Dataset : Survey and aggregate data
  • BRIGITTE, Gruner + Jahr, Hamburg
Publication Date
  • Contest-Census, Frankfurt (Data Collector)
  • ZA:
    • Patterns of Consumption
  • CESSDA Topic Classification:
    • Mass media
    • Consumption/consumer behaviour
  • Abstract

    Consumption and brand awareness, life style and shopping behavior. Topics: product information interests; personal personality characteristics; watching television and commercial television; degree of familiarity, frequency of use and image of selected magazines; personal understanding of one´s role; attitudes to consumption and to name-brand products (scale); attitudes to fashion (scale); shopping places as well as behavior with brands and prices in buying clothing; brand reputation and brand liking of clothing manufacturers as well as possession of name-brand products; frequency of use of selected cosmetics and body care products as well as selected foods; possession of drivers license; possession of name-brand products and class of drivers license; number of cars in the household; pet owner and type of animal; height and clothing size; living together with a spouse/partner; domestic activity; employment in the civil service; typing ability. The following was collected in writing: life style (scale); attitudes to cosmetics and body care (scale); shopping places for cosmetics and body care products; behavior with brands or prices in purchase of these products; familiarity, liking and possession of cosmetics and body care products; attitudes to housekeeping, baking and cooking (scale); attitude to environmentally friendly and energy-saving household appliances; attitude to unadulterated foods and wholefoods; nutrition consciousness; shopping places for foods and beverages; behavior with brand or prices when purchasing these products; familiarity, liking and consumption of food products; familiarity, liking and purchase of magazines; familiarity, liking and possession of car brands or car types; preferred type when purchasing a new car. Interviewer rating: weekday of interview; date of interview; length of interview.
Temporal Coverage
  • 1987-10 / 1987-12
Geographic Coverage
  • Germany (DE)
    FRG incl. West Berlin
Sampled Universe
German-speaking women living in private households between the ages of 14 to 64 years
Sampling Procedure Comment: Multi-stage stratified random sample
Collection Mode
  • Oral and written survey with standardized questionnaire
Data and File Information
  • Unit Type: Individual
    Number of Units: 4014
A - Data and documents are released for academic research and teaching.
All metadata from GESIS DBK are available free of restriction under the Creative Commons CC0 1.0 Universal Public Domain Dedication. However, GESIS requests that you actively acknowledge and give attribution to all metadata sources, such as the data providers and any data aggregators, including GESIS. For further information see
Alternative Identifiers
  • ZA1709 (Type: ZA-No.)
  • BRIGITTE (Hrsg.): KommunikationsAnalyse 3: Marken und Kommunikation. Hamburg: Gruner + Jahr 1988.

Update Metadata: 2020-10-21 | Issue Number: 87 | Registration Date: 2010-07-22

BRIGITTE, Gruner + Jahr, Hamburg (1988): BRIGITTE-Kommunikationsanalyse 3. Version: 1.0.0. GESIS Datenarchiv. Dataset.