The Millions of the Medium-Sized Businesses

Resource Type
Dataset : Survey and aggregate data
  • BURDA Marktforschung, Offenburg
Publication Date
  • BASIS RESEARCH, Frankfurt am Main (Data Collector)
  • ZA:
    • Patterns of Consumption
  • CESSDA Topic Classification:
    • Leisure, tourism and sport
    • Trade, industry and markets
    • Mass media
    • Consumption/consumer behaviour
  • Abstract

    Consumption habits of owners of medium-sized businesses. Property situation and information on personal company. Topics: vacation behavior in the last year; type of vacation and means of transport used; destination; vacation costs; short trips; types of sport practiced; leisure time expenses per year; possession, planned acquisition and willingness to pay for equipment of entertainment electronics, for cameras and for computers; possession of a cordless telephone; furnishing with television sets; detailed information about number, brand, year of manufacture and type of use of available business vehicles or personal vehicles; purchase or lease; purchase price of vehicles; possession of car telephone; use of rental cars and preferred rental car company; current and planned possession of real estate; living space in square meters; number of rooms and use of the rooms; type, age and costs of kitchen equipment; apartment; investment forms; possession of check guarantee card; possession of credit card; use of credit card; attitude to fashion and name-brand clothing; possession of watch; name-brand watches; most important aspects in purchase of a watch and maximum amount of expenditure; country of origin of preferred wines; consumption of alcoholic drinks, differentiating among brandy, schnapps, cognac, sparkling wine, whisky and champagne; purchase habits and use of toilet waters; expenditures for cosmetics; brand orientation with toilet waters; reading habits for daily newspapers and magazines; personal opinion leadership; attitude to name-brand articles and valuable things; attitude to advertising; interest in new products. The following questions were posed relative to the business or company of the respondent: owner or business manager; number of employees; possession and acquisition plans for technical office equipment; attendance at technical fairs and technical displays; number of annual business trips and means of transport used for this; costs of overnight stays. Also encoded were: weekday of interview; date of interview; length of interview; city code.
Temporal Coverage
  • 1987-05 / 1987-06
Geographic Coverage
  • Germany (DE)
Sampled Universe
Businesses on the basis of sales tax statistics
Sampling Procedure Comment: Quota sample of Businesses on the basis of sales tax statistics of 1984 with the characteristics area of business, sales size class, legal form, Nielsen area and municipality size class. Sample of persons to interview by random if several owners or business managers as well as in the home between entrepreneur and partner or spouse (if present).
Collection Mode
  • Oral survey with standardized questionnaire
Data and File Information
  • Unit Type: Individual
    Number of Units: 809
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Alternative Identifiers
  • ZA1722 (Type: ZA-No.)
  • BURDA (Hrsg.): Die Millionen des Mittelstandes. Offenburg; BURDA 1987 (BUNTE)

Update Metadata: 2021-04-07 | Issue Number: 88 | Registration Date: 2010-07-22