Resource Type
Dataset : Survey and aggregate data
  • SPIEGEL-Verlag, Hamburg
Publication Date
  • MARPLAN, Offenbach (Data Collector)
  • ZA:
    • Patterns of Consumption
  • CESSDA Topic Classification:
    • Society and culture
    • Consumption/consumer behaviour
  • Abstract

    Attitude to clothing and fashionable accessories. Topics: general attitudes to clothing matters (scale); functions of clothing and motives for behavior regarding clothing; significance of clothing for respondent; attitudes to fashion (scale); impulse purchases and general purchase behavior with articles of clothing (scale); prices comparisons; quality consciousness; fashion consciousness; attitude to accessories (scale); accepted and personally preferred clothing styles (scale and sample pictures); importance of a well-dressed appearance for a man and a woman; prominent models or idols in clothing matters; possession of evening gown or tuxedo; wearing boxer shorts; willingness to pay for selected articles of clothing and accessories; most important adviser in purchase of clothing; frequency of purchase of selected articles of clothing; information on the average amount paid for selected articles of clothing; purchase motivation; preferred firms as well as frequency of purchases in department stores and mail-order firms; preferred places of purchase and country of origin for articles of clothing; brand awareness with clothing (scale); brand knowledge and possession of name-brand products; readiness to purchase name-brand products in the area of textiles; forms of sports practiced; clothing size. The following was obtained for further products such as shoes, watches, dark glasses, glasses, cigarette lighters, ball-point pens, ink pens, leather goods, travel luggage and toilet water: product-specific attitudes; brand reputation and possession of name-brand products as well as readiness to purchase selected brands. Goals in life and importance of areas of life (scale); strength of personality (scale); personal opinion leadership; social milieu; achievement orientation; work orientation; attitude to the welfare state; career consciousness; hedonism; attitude to technical progress; attitude to political commitment; attitude to spending of money (scale); media usage. Indices: clothing type
Temporal Coverage
  • 1985-11 / 1986-03
Geographic Coverage
  • Germany (DE)
    FRG incl. West Berlin
Sampled Universe
The German residential population between 14 and 64 years in private households
Sampling Procedure Comment: Multi-stage stratified random sample
Collection Mode
  • Oral survey with standardized questionnaire
Data and File Information
  • Unit Type: Individual
    Number of Units: 5002
    Number of Variables: 787
A - Data and documents are released for academic research and teaching.
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Alternative Identifiers
  • ZA1729 (Type: ZA-No.)
  • SPIEGEL-Verlag (Hrsg.): Outfit: Kleidung, Accessoires, Duftwässer. Hamburg: SPIEGEL-Verlag, 1986.

Update Metadata: 2021-04-07 | Issue Number: 89 | Registration Date: 2010-07-22