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metadata language: German English

OUTFIT 1

Version
1.0.0
Resource Type
Dataset : Survey and aggregate data
Creator
  • SPIEGEL-Verlag, Hamburg
Publication Date
1989
Contributor
  • MARPLAN, Offenbach (Data Collector)
Language
German
Classification
  • ZA:
    • Patterns of Consumption
  • CESSDA Topic Classification:
    • Society and culture
    • Consumption/consumer behaviour
Description
  • Abstract

    Attitude to clothing and fashionable accessories. Topics: general attitudes to clothing matters (scale); functions of clothing and motives for behavior regarding clothing; significance of clothing for respondent; attitudes to fashion (scale); impulse purchases and general purchase behavior with articles of clothing (scale); prices comparisons; quality consciousness; fashion consciousness; attitude to accessories (scale); accepted and personally preferred clothing styles (scale and sample pictures); importance of a well-dressed appearance for a man and a woman; prominent models or idols in clothing matters; possession of evening gown or tuxedo; wearing boxer shorts; willingness to pay for selected articles of clothing and accessories; most important adviser in purchase of clothing; frequency of purchase of selected articles of clothing; information on the average amount paid for selected articles of clothing; purchase motivation; preferred firms as well as frequency of purchases in department stores and mail-order firms; preferred places of purchase and country of origin for articles of clothing; brand awareness with clothing (scale); brand knowledge and possession of name-brand products; readiness to purchase name-brand products in the area of textiles; forms of sports practiced; clothing size. The following was obtained for further products such as shoes, watches, dark glasses, glasses, cigarette lighters, ball-point pens, ink pens, leather goods, travel luggage and toilet water: product-specific attitudes; brand reputation and possession of name-brand products as well as readiness to purchase selected brands. Goals in life and importance of areas of life (scale); strength of personality (scale); personal opinion leadership; social milieu; achievement orientation; work orientation; attitude to the welfare state; career consciousness; hedonism; attitude to technical progress; attitude to political commitment; attitude to spending of money (scale); media usage. Indices: clothing type
Temporal Coverage
  • 1985-11 / 1986-03
Geographic Coverage
  • Germany (DE)
    FRG incl. West Berlin
Sampled Universe
The German residential population between 14 and 64 years in private households
Sampling
Sampling Procedure Comment: Multi-stage stratified random sample
Collection Mode
  • Oral survey with standardized questionnaire
Data and File Information
  • Unit Type: Individual
    Number of Units: 5002
    Number of Variables: 787
Availability
Download
A - Data and documents are released for academic research and teaching.
Rights
All metadata from GESIS DBK are available free of restriction under the Creative Commons CC0 1.0 Universal Public Domain Dedication. However, GESIS requests that you actively acknowledge and give attribution to all metadata sources, such as the data providers and any data aggregators, including GESIS. For further information see https://dbk.gesis.org/dbksearch/guidelines.asp
Alternative Identifiers
  • ZA1729 (Type: ZA-No.)
Publications
  • SPIEGEL-Verlag (Hrsg.): Outfit: Kleidung, Accessoires, Duftw√§sser. Hamburg: SPIEGEL-Verlag, 1986.

Update Metadata: 2020-10-19 | Issue Number: 87 | Registration Date: 2010-07-22

SPIEGEL-Verlag, Hamburg (1989): OUTFIT 1. Version: 1.0.0. GESIS Datenarchiv. Dataset. https://doi.org/10.4232/1.1729