Communication Channels and Leisure Behavior in the Local Area: Influence of Cable Television

Resource Type
Dataset : Survey and aggregate data
  • Kaase, Max (Lehrstuhl für Politische Wissenschaft, Universität Mannheim)
Publication Date
  • Lehrstuhl fuer Politische Wissenschaft, Universitaet Mannheim (Data Collector)
  • ZA:
    • Communication, Public Opinion, Media
  • CESSDA Topic Classification:
    • Time use
    • Mass media
    • Information technology
  • Abstract

    Attitude to cable television. Leisure behavior. Survey of persons in the area of the cable pilot project Ludwigshafen and in a control area. Topics: The complete survey is organized in several survey blocks: 1. Oral interview with a member of the household over 18 years old who just happened to be at home, on household ecology, housing situation and equipment (household questionnaire) 2. Written survey of all members of the household over 14 years old 3. A survey of parents about the TV habits of their children under 10 years 4. Diary records of all members of the household above 10 years old. 1: Household questionaire: size of residence; attitude to cable television; decision-making about the cable connection or non-connection; advantages and disadvantages of a cable connection; attitude to commercial television and cable television (scale); television set features and location of the equipment in the household; times the television is turned on weekdays and weekends; possession of video recorder; year of purchase of first video recorder; television station that can be received; guests watching television; common meals of members of household on working days and weekends; regular dinner time; room in which dinner is eaten; television during dinner; possession of durable economic goods and available equipment for leisure activity; number of parties in the building; local ties; origin in the country or from a big city; honorary offices; having a yard, newspapers and magazines subscribed to and regularly purchased; readers of these newspapers. Interviewer rating: type of building; characterization of residences; willingness of respondent to cooperate; presence of third persons during interview and their intervention in the course of the interview; length of interview; interruption of the interview; total time spent by interviewer in household. 2: Written survey of the members of the household over 14 years old about their individual media usage, their leisure behavior, their attitude to leisure time, as well as media and politics: leisure orientation; boredom; orientation of leisure activity around the television program; tiredness in the evening; leisure activities; satisfaction with local leisure facilities; attitude to technology; neighborhood contacts; common activities with acquaintances and friends; size of circle of friends; satisfaction with size of circle of friends; distance to friends and acquaintances; frequency of guests in residence and watching television together; satisfaction with television offering; degree of familiarity of private television broadcasters; attitude to commercial television; neighbors and friends with cable connection; frequency of discussions about cable television; extent to which informed about cable television; costs of cable connection; significance of television in the framework of family life (scale); preferred television broadcasts; attitudes to television advertising; demands on television; significance of the media for local information; satisfaction with information about place of residence; preferred sources of information for national political events; satisfaction with information about political events; assessment of reliability of information in the individual media; selectively tuning in television broadcasts; importance of areas of life; left-right orientation; postmaterialism index; interest in politics and interest in events at place of residence; commuting times to work; employment in the civil service; overtime and shift work; club memberships and club activities; ties to church; party preference; self-assessment of length of interview, the difficulty and the clarity of the questionnaire; interest in questionnaire. 3: Mother-child questionnaire: information on watching television by the child; preferred television broadcasts; presence of parents when watching television; conversations with the child about television broadcasts watched; television broadcasts that are harmful for the child; decision-making about television broadcasts permitted for the child; disagreements with the child due to selected program or frequency of watching television; television as reward or punishment for the child. Also encoded was: identification of interviewer. 4: Time budget survey over 8 days with 20 standardized leisure time and media activities for all members of the household over 10 years old. The time intervals in the diary are every half-hour. Three simultaneous activities were recorded.
Temporal Coverage
  • 1985-10 / 1986-11
    1st wave: October to November 1985 2nd wave: April to May 1986 3rd wave: October to November 1986
Geographic Coverage
  • Rhineland-Palatinate (DE-RP)
  • Rhineland-Palatinate (DE-RP)
  • Rhineland-Palatinate (DE-RP)
    Ruchheim (Ludwigshafen)
  • Rhineland-Palatinate (DE-RP)
    Mundenheim (Ludwigshafen)
  • Baden-Württemberg (DE-BW)
    Käfertal (Manneheim)
  • Baden-Württemberg (DE-BW)
  • Hesse (DE-HE)
    Hüttenfeld (Lampertheim)
Sampled Universe
Sampling Procedure Comment: The sample of persons interviewed is divided in two: 1: random selection based on a telephone sample of households without cable connection. 2: census of the applications for a cable connection present in the Research area in August 1985.
Collection Mode
  • Oral and written survey with standardized questionnaire
Data and File Information
  • Unit Type: Individual
    Number of Units: 1655
The survey was designed as a three-wave panel. The survey of households was conducted in all three waves with an identical questionnaire. And the questionnaire contents differed only marginally for the individual sub-groups of cable households and non-cable households as well as the Nullerhebung {null survey}. The survey areas differ according to cable areas and control areas. The following belonged to the cable area: as municipal area Ludwigshafen- Mundenheim, as rural areas Dudenhofen, Fussgoenheim and Ruchheim. In these areas in the first wave 1069 persons as well as 478 households were interviewed, in the second wave 943 persons as well as 427 households, and in the third wave 823 persons as well as 399 households. The following belonged to the control area: as municipal area Mannheim- Kaefertal, and as rural areas Altlussheim and Huettenfeld. In these areas in the first wave 586 persons as well as 271 households were interviewed, in the second wave 511 persons as well as 243 households and in the third wave 442 persons and 224 households.
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Alternative Identifiers
  • ZA1730 (Type: ZA-No.)
  • Pfetsch, Barbara; Kutteroff, Albrecht: Feldbericht der Studie "Kommunikationskanäle und Freizeitverhalten im lokalen Raum: Einflüsse des Kabelfernsehens". Mannheim im Dezember 1988.
  • Schulz, Rüdiger: Auswirkungen des Kabelfernsehens: Passivität und Vereinsamung durch Reizüberflutung im erweiterten Fernseh-(Unterhaltungs-)angebot. In: Aus Politik und Zeitgeschichte: B 15/89, S. 25-47.

Update Metadata: 2021-04-07 | Issue Number: 90 | Registration Date: 2010-07-22